This book will help salespeople sell more, make more money, and at the same time help them achieve greater customer satisfaction. It will help salespeople or managers develop effective sales processes, which will improve sales performance. The author, Rip Walker, has sold millions of dollars in products and services in different industries. He has also trained thousands of salespeople to become successful as well. By following tips and using ideas from this book, you and or your sales staff can improve your sales and your profitability.