Risk Communication: A Mental Models Approach
Autor M. Granger Morgan, Baruch Fischhoff, Ann Bostrom, Cynthia J. Atmanen Limba Engleză Paperback – 29 iul 2001
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Specificații
ISBN-13: 9780521002561
ISBN-10: 0521002567
Pagini: 366
Ilustrații: 41 b/w illus. 14 tables
Dimensiuni: 151 x 227 x 10 mm
Greutate: 0.5 kg
Ediția:New.
Editura: Cambridge University Press
Colecția Cambridge University Press
Locul publicării:New York, United States
ISBN-10: 0521002567
Pagini: 366
Ilustrații: 41 b/w illus. 14 tables
Dimensiuni: 151 x 227 x 10 mm
Greutate: 0.5 kg
Ediția:New.
Editura: Cambridge University Press
Colecția Cambridge University Press
Locul publicării:New York, United States
Cuprins
1. Introduction; 2. The Carnegie Mellon mental models approach; 3. Creating an expert model of the risk; 4. Mental model interviews; 5. Confirmatory questionnaires; 6. Development and evaluation of communications; 7. Case studies: applications to environmental risks; 8. A mental models approach to HIV/AIDS; 9. Some concluding remarks; Appendices.
Recenzii
'The authors' idea of expert models of risk … is a very useful one, both for practitioners and academics doing work in this area. In fact, the chapters outlining these models made a very important and unique contribution in the field of risk communication and for that reason alone the book should be on the reading list of everyone doing research in that area.' International Journal of Public Opinion Research
Descriere
Thisbook explains how to develop more effective risk communications using the Carnegie Mellon mental-model approach.