Intramarkenimagekonfusion: Eine empirische Untersuchung am Beispiel der Automobilindustrie Innovatives Markenmanagement Autor Robert Kohtes 24 oct 2017 Paperback Preț: 451.65 lei 43-57 zile
From Valence to Emotions: How Coarse versus Fine-Grained Online Sentiment can predict Real-World Outcomes Autor Robert Kohtes 4 sep 2013 Paperback Preț: 407.98 lei 503.67 lei 43-57 zile -19%