For centuries, businesses have been built on the asset that give them a competitive advantage in their market: raw materials, technology, markets, knowledge and the like. Alessandro calls this prized asset the "Key Component" because it is the key to the business and the bedrock upon which the organization is built. Through lively examples and practical analysis, Alessandro breaks business down into its component parts showing you how you can structure, organize and manage your business by focusing on its key component. And, how much attention a business has to maintain on the competitive advantage in order to know when to change the key component. A business that focuses on its key component maximizes Return On Key Component, the ROKC, thereby increasing shareholder value and stakeholder satisfaction."