Routledge Handbook of Sports Marketing: Routledge International Handbooks
Autor Simon Chadwick, Nicolas Chanavat, Michel Desbordesen Limba Engleză Paperback – 12 dec 2017
Sports marketing has become a cornerstone of successful sports management and business, driving growth in sport organisations and widening fan-bases. Showcasing the latest thinking and research in sports marketing from around the world, the Routledge Handbook of Sports Marketing goes further than any other book in exploring the full range of this exciting discipline.
Featuring contributions from world-leading scholars and practitioners from across the globe, the book examines theories, concepts, issues and best practice across six thematic sections--brands, sponsorship, ambush marketing, fans and spectators, media, and ethics and development--and examines key topics such as:
- consumer behaviour
- marketing communications
- strategic marketing
- international marketing
- experiential marketing
- and marketing and digital media
Comprehensive and authoritative, the Routledge Handbook of Sports Marketing is an essential reference for any student or researcher working in sport marketing, sport management, sport business, sports administration or sport development, and for all practitioners looking to develop their professional knowledge.
Toate formatele și edițiile | Preț | Express |
---|---|---|
Paperback (1) | 474.73 lei 6-8 săpt. | |
Taylor & Francis – 12 dec 2017 | 474.73 lei 6-8 săpt. | |
Hardback (1) | 1357.50 lei 6-8 săpt. | |
Taylor & Francis – 15 dec 2015 | 1357.50 lei 6-8 săpt. |
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Specificații
ISBN-10: 0815394861
Pagini: 424
Ilustrații: 40 Line drawings, black and white; 18 Halftones, black and white
Dimensiuni: 174 x 246 x 25 mm
Greutate: 0.58 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Seria Routledge International Handbooks
Locul publicării:Oxford, United Kingdom
Public țintă
Postgraduate and UndergraduateCuprins
Descriere
Sports marketing has become a cornerstone of successful sports management and business, driving growth in sport organisations and widening fan-bases. Showcasing the latest thinking and research in sports marketing from around the world, the Routledge Handbook of Sports Marketing goes further than any other book in exploring the full range of this exciting discipline.
Featuring contributions from world-leading scholars and practitioners from across the globe, the book examines theories, concepts, issues and best practice across six thematic sections--brands, sponsorship, ambush marketing, fans and spectators, media, and ethics and development--and examines key topics such as:
- consumer behaviour
- marketing communications
- strategic marketing
- international marketing
- experiential marketing
- and marketing and digital media
Comprehensive and authoritative, the Routledge Handbook of Sports Marketing is an essential reference for any student or researcher working in sport marketing, sport management, sport business, sports administration or sport development, and for all practitioners looking to develop their professional knowledge.