Routledge Studies in Marketing

Branded Content and Entertainment in Advertising: A Theoretical and Empirical Study of Creative Advertising Practices

Autor María Rodríguez-Rabadán Benito

28 noi 2024

Preț: 310^.33 lei

3-5 săpt. | 7-13 zile

Understanding the Higher Education Market in Africa

Routledge Studies in Marketing

Editat de Emmanuel Mogaji et al.

30 sep 2021

Preț: 389^.88 lei

6-8 săpt.

Corporate Branding in Logistics and Transportation: Recent Developments and Emerging Issues

Routledge Studies in Marketing

Editat de Nor Aida Abdul Rahman et al.

5 mar 2024

Preț: 1008^.17 lei 1229^.48 lei

6-8 săpt.

-18%

Peopling Marketing, Organization, and Technology: Interactionist Studies in Marketing Interaction

Routledge Studies in Marketing

Autor Dirk vom Lehn

31 ian 2024

Preț: 1007^.54 lei 1228^.71 lei

6-8 săpt.

-18%

Place Branding and Marketing from a Policy Perspective: Building Effective Strategies for Places

Routledge Studies in Marketing

Autor Vincent Mabillard et al.

4 dec 2023

Preț: 1012^.58 lei 1234^.85 lei

6-8 săpt.

-18%

Country-of-Origin Effect in International Business: Strategic and Consumer Perspectives

Routledge Studies in Marketing

Editat de Anna Grudecka et al.

24 oct 2023

Preț: 997^.03 lei 1215^.89 lei

6-8 săpt.

-18%

Information Asymmetry in Online Advertising

Routledge Studies in Marketing

Autor Jan W. Wiktor et al.

31 mai 2023

Preț: 385^.71 lei

6-8 săpt.

Routledge Studies in Marketing

Autor Heidi Hansen

9 ian 2023

Preț: 357^.30 lei

6-8 săpt.

Building Corporate Identity, Image and Reputation in the Digital Era

Routledge Studies in Marketing

Editat de T C Melewar et al.

9 ian 2023

Preț: 254^.66 lei 300^.11 lei

6-8 săpt.

-15%

New Consumer Culture in China: The Flower Market and New Everyday Consumption

Routledge Studies in Marketing

Autor Xi Liu

9 ian 2023

Preț: 241^.96 lei 293^.52 lei

6-8 săpt.

-18%

Luxury and Fashion Marketing: The Global Perspective

Routledge Studies in Marketing

Autor Satyendra Singh

aug 2022

Preț: 320^.50 lei 369^.26 lei

6-8 săpt.

-13%

Internal Marketing: Theories, Perspectives, and Stakeholders

Routledge Studies in Marketing

Autor David M. Brown

29 apr 2022

Preț: 268^.18 lei 324^.24 lei

6-8 săpt.

-17%

Strategic Marketing of Higher Education in Africa

Routledge Studies in Marketing

Editat de Emmanuel Mogaji et al.

30 sep 2021

Preț: 386^.77 lei

6-8 săpt.

Consumer Ethnocentrism, Country of Origin and Marketing: Food Market in Poland

Routledge Studies in Marketing

Autor Paweł Bryła et al.

27 mai 2024

Preț: 259^.98 lei 311^.41 lei

6-8 săpt.

-17%

Routledge Studies in Marketing

Autor Fariba Esmaeilpour et al.

30 sep 2021

Preț: 185^.29 lei

6-8 săpt.

Routledge Studies in Marketing

Editat de Bang Nguyen et al.

30 sep 2021

Preț: 310^.88 lei

6-8 săpt.

Digital Disruption in Marketing and Communications: A Strategic and Organizational Approach

Routledge Studies in Marketing

Autor Edoardo Magnotta

30 iun 2021

Preț: 386^.30 lei

6-8 săpt.

Corporate Heritage Marketing: Using the Past as a Strategic Asset

Routledge Studies in Marketing

Autor Angelo Riviezzo et al.

31 mai 2021

Preț: 285^.98 lei

6-8 săpt.

Branding and Positioning in Base of the Pyramid Markets in Africa: Innovative Approaches

Routledge Studies in Marketing

Autor Charles Blankson et al.

apr 2021

Preț: 379^.75 lei

6-8 săpt.

Addiction as Consumer Choice: Exploring the Cognitive Dimension

Routledge Studies in Marketing

Autor Gordon Foxall

31 mar 2021

Preț: 384^.59 lei

6-8 săpt.

Ethnic Marketing: Theory, Practice and Entrepreneurship

Routledge Studies in Marketing

Autor Guilherme Pires et al.

18 dec 2020

Preț: 389^.66 lei

6-8 săpt.

Marketing, Rhetoric and Control: The Magical Foundations of Marketing Theory

Routledge Studies in Marketing

Autor Christopher Miles

18 dec 2020

Preț: 259^.10 lei 310^.96 lei

6-8 săpt.

-17%

Marketing and Mobile Financial Services: A Global Perspective on Digital Banking Consumer Behaviour

Routledge Studies in Marketing

Editat de Aijaz A. Shaikh et al.

30 sep 2020

Preț: 275^.07 lei 327^.83 lei

6-8 săpt.

-16%

Routledge Studies in Marketing

Editat de John F. Sherry et al.

6 iun 2019

Preț: 390^.15 lei

6-8 săpt.

The Psychology of Consumer Profiling in a Digital Age

Routledge Studies in Marketing

Autor Barrie Gunter

16 mai 2016

Preț: 820^.71 lei 1103^.24 lei

6-8 săpt.

-26%

Routledge Studies in Marketing

Autor Gordon R. Foxall

12 mar 2024

Preț: 936^.25 lei 1028^.85 lei

6-8 săpt.

-9%

Artificial Intelligence for Marketing Management

Routledge Studies in Marketing

Editat de Park Thaichon et al.

27 mai 2024

Preț: 328^.60 lei 410^.75 lei

6-8 săpt.

-20%

Routledge Studies in Marketing

Editat de Sarah-Louise Mitchell et al.

7 noi 2024

Preț: 288^.34 lei

3-5 săpt. | 7-13 zile

Relationship Marketing in the Digital Age

Routledge Studies in Marketing

Autor Robert Palmatier et al.

31 mar 2021

Preț: 325^.93 lei

3-5 săpt. | 7-13 zile

Routledge Studies in Marketing

Autor Henrik Hagtvedt

21 oct 2024

Preț: 287^.28 lei

3-5 săpt. | 7-13 zile

Sustainable Marketing and Customer Value

Routledge Studies in Marketing

Editat de Subrata Chattopadhyay et al.

26 aug 2024

Preț: 313^.34 lei

3-5 săpt. | 7-13 zile

Visual Methods in Marketing and Consumer Research

Routledge Studies in Marketing

Editat de Fatema Kawaf et al.

21 iun 2024

Preț: 935^.20 lei 1027^.70 lei

3-5 săpt. | 7-13 zile

-9%

The Dynamics of Influencer Marketing: A Multidisciplinary Approach

Routledge Studies in Marketing

Editat de José M. Álvarez-Monzoncillo

27 mai 2024

Preț: 311^.41 lei

3-5 săpt. | 7-13 zile

European Consumers in the Digital Era: Implications of Technology, Media and Culture on Consumer Behavior

Routledge Studies in Marketing

Editat de Małgorzata Bartosik-Purgat et al.

27 mai 2024

Preț: 311^.41 lei

3-5 săpt. | 7-13 zile

Consuming Atmospheres: Designing, Experiencing, and Researching Atmospheres in Consumption Spaces

Routledge Studies in Marketing

Editat de Chloe Steadman et al.

9 oct 2023

Preț: 934^.94 lei 1027^.40 lei

3-5 săpt. | 7-13 zile

-9%

Evaluating Social Media Marketing: Social Proof and Online Buyer Behaviour

Routledge Studies in Marketing

Autor Katarzyna Sanak-Kosmowska

31 mai 2023

Preț: 309^.79 lei

3-5 săpt. | 7-13 zile

Driving Consumer Engagement in Social Media: Influencing Electronic Word of Mouth

Routledge Studies in Marketing

Autor Anna Bianchi

aug 2022

Preț: 309^.65 lei

3-5 săpt. | 7-13 zile

Stakeholder Involvement in Social Marketing: Challenges and Approaches to Engagement

Routledge Studies in Marketing

Editat de Kathy Knox et al.

30 mai 2022

Preț: 310^.16 lei

3-5 săpt. | 7-13 zile

Charity Marketing: Contemporary Issues, Research and Practice

Routledge Studies in Marketing

Editat de Fran Hyde et al.

20 dec 2021

Preț: 287^.61 lei

6-8 săpt.

Routledge Studies in Marketing

Editat de Robert Crawford et al.

aug 2022

Preț: 260^.54 lei 311^.70 lei

6-8 săpt.

-16%

Individuals in B2B Marketing: Sensemaking and Action in Context

Routledge Studies in Marketing

Editat de Maria Ivanova-Gongne et al.

21 iun 2024

Preț: 1000^.27 lei 1219^.84 lei

6-8 săpt.

-18%

Digital Transformation and Corporate Branding

Routledge Studies in Marketing

Editat de Maria Teresa Cuomo et al.

18 dec 2024

Preț: 312^.97 lei

6-8 săpt.

Routledge Studies in Marketing

Editat de Maria Teresa Cuomo et al.

18 dec 2024

Preț: 310^.55 lei

6-8 săpt.

Digital Currency and Consumption: The Meaning of Money in an Era of Digital Currency

Routledge Studies in Marketing

Autor Jashim Khan et al.

31 dec 2024

Preț: 1005^.80 lei 1226^.58 lei

6-8 săpt.

-18% Nou

Decolonizing Marketing Theory and Practice: Beyond Inclusivity and Sustainability Debates

Routledge Studies in Marketing

Editat de Hasan Gilani

22 noi 2024

Preț: 937^.03 lei 1029^.70 lei

6-8 săpt.

-9%

Interfaith Marketing: A Cross-Religious Approach

Routledge Studies in Marketing

Autor Frank G. Cabano et al.

20 noi 2024

Preț: 938^.36 lei 1031^.17 lei

6-8 săpt.

-9%

Ethnic Hospitality Marketing: Authenticity and Quality Constructions in the Greek Food Industry

Routledge Studies in Marketing

Autor Elena Chatzopoulou

9 oct 2024

Preț: 386^.14 lei

6-8 săpt.

Religion and Consumer Behaviour: Influence of Religiosity and Culture on Consumption

Routledge Studies in Marketing

Editat de Gaurav Gupta et al.

9 oct 2024

Preț: 260^.89 lei 311^.88 lei

6-8 săpt.

-16%

Marketing in Developing Nations: Contemporary Developments, Cases and Problems in Africa, Asia and the Middle East

Routledge Studies in Marketing

Editat de Ayodele C. Oniku

3 oct 2024

Preț: 999^.02 lei 1218^.32 lei

6-8 săpt.

-18%

Marketing and Gamification: Applications, Challenges, and Ethics

Routledge Studies in Marketing

Editat de Sahil Gupta et al.

28 oct 2024

Preț: 1007^.82 lei 1229^.05 lei

6-8 săpt.

-18%

Corporate Social Responsibility and Marketing Ethics: The Effects of Value-Based Marketing on Consumer Behaviour

Routledge Studies in Marketing

Autor Honorata Howaniec

26 aug 2024

Preț: 388^.90 lei

6-8 săpt.

Routledge Studies in Marketing

Autor S M A Moin

12 iul 2024

Preț: 737^.77 lei 990^.54 lei

6-8 săpt.

-26%

Routledge Studies in Marketing

Autor Carlos Diaz Ruiz

29 apr 2025

Preț: 935^.43 lei 1140^.77 lei

Nepublicat încă

-18% Nou

Papetărie, jocuri, reviste

Routledge Studies in Marketing