Royal Fever – The British Monarchy in Consumer Culture de Cele C. Otnes

Royal Fever – The British Monarchy in Consumer Culture

Cele C. Otnes

Pauline Maclaran

"The most thorough look at the British Royal Family as an object of adoration and consumption. Cele C. Otnes and Pauline Maclaran cover every conceivable corner of the lives, homes, and possessions of the Royals, as well as the marketing of their memorabilia, weaving it all into an engaging and vivid narrative."--Gary Cross, Professor of Modern History, Pennsylvania State University

"A magisterial romp through the Royal Family Brand Complex. Using consumption to drive their inquiry, the authors probe tourism, popular culture, and memorabilia to chart our material fascination with monarchy. A carefully curated cabinet of curiosities that will delight Royals watchers and heritage marketers alike." --John F. Sherry, Jr., Herrick Professor of Marketing, University of Notre Dame

"If there were Royal warrants for books about British monarchy, Royal Fever would most assuredly be appointed. Otnes and Maclaran make a major contribution to the understanding of contemporary consumer culture and our fascination with celebrity, fame, and lineage."--Jonathan Schroeder, William A. Kern, Professor, Rochester Institute of Technology School of Communication

Citește tot Restrânge

	Preț	Express
Paperback (1)	236^.12 lei 6-8 săpt.
University of California Press – 19 noi 2015	236^.12 lei 6-8 săpt.
Hardback (1)	549^.11 lei 6-8 săpt.
University of California Press – 19 noi 2015	549^.11 lei 6-8 săpt.

Preț

Express

Paperback (1)

236^.12 lei 6-8 săpt.

University of California Press – 19 noi 2015

236^.12 lei 6-8 săpt.

Hardback (1)

549^.11 lei 6-8 săpt.

University of California Press – 19 noi 2015

549^.11 lei 6-8 săpt.