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Rural Tourism and Enterprise – Management, Marketing and Sustainability: CABI Tourism Texts

Autor Ade Oriade, Peter Robinson, Sammy Li, Caroline Wiscombe, Peter Wiltshier
en Limba Engleză Paperback – mai 2017
Marketing and management processes across industries can be very similar, but contexts vary where political intervention, public interest and local sustainability are involved. The rural business setting is especially intricate due to the assortment of different business opportunities, ranging from traditional agriculture, to tourism enterprise and even high-tech business. This important new textbook on the subject:

* Examines key issues affecting rural enterprise and tourism
* Explores the breadth of rural enterprise management and marketing across both developed and developing economies
* Discusses strategies for business growth within a rural setting, such as knowledge development, proper planning and innovation
* Uses a mix of case studies and theoretical content specifically selected to appeal to both student and practitioner reader
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Specificații

ISBN-13: 9781780647500
ISBN-10: 1780647506
Pagini: 284
Dimensiuni: 191 x 246 x 21 mm
Greutate: 0.78 kg
Editura: CABI
Seria CABI Tourism Texts


Descriere

Marketing and management processes are especially intricate for the rural business setting due to the assortment of different business opportunities. This important new textbook examines key issues, discusses strategies for growth and uses a mix of case studies and theoretical content across developed and developing countries.