Rural Tourism and Enterprise – Management, Marketing and Sustainability: CABI Tourism Texts
Autor Ade Oriade, Peter Robinson, Sammy Li, Caroline Wiscombe, Peter Wiltshieren Limba Engleză Paperback – mai 2017
* Examines key issues affecting rural enterprise and tourism
* Explores the breadth of rural enterprise management and marketing across both developed and developing economies
* Discusses strategies for business growth within a rural setting, such as knowledge development, proper planning and innovation
* Uses a mix of case studies and theoretical content specifically selected to appeal to both student and practitioner reader
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Specificații
ISBN-13: 9781780647500
ISBN-10: 1780647506
Pagini: 284
Dimensiuni: 191 x 246 x 21 mm
Greutate: 0.78 kg
Editura: CABI
Seria CABI Tourism Texts
ISBN-10: 1780647506
Pagini: 284
Dimensiuni: 191 x 246 x 21 mm
Greutate: 0.78 kg
Editura: CABI
Seria CABI Tourism Texts
Descriere
Marketing and management processes are especially intricate for the rural business setting due to the assortment of different business opportunities. This important new textbook examines key issues, discusses strategies for growth and uses a mix of case studies and theoretical content across developed and developing countries.