This comprehensive textbook has, at its core, the importance of linking strategic thinking with action in the management of tourism. It provides an analytical evaluation of the most important global trends as well as an analysis of the impact of crucial environmental issues and their implications. Fully updated throughout, this new edition: covers forecasting, functional management, and strategic planning; includes extra chapters to incorporate a wider spread of important topics such as sustainability, authenticity, and crisis management; and contains pedagogical features throughout such as learning objectives, questions, and case studies. Now in its third edition and reviewing the major factors affecting international tourism management, this well-established student resource provides an essential overview of strategic management for students and professionals in the tourism sector.