THE SALES PROCESS Search. Approach. Learn. Explain. Solve. These are the 5 steps that will help you learn to move inquiries through the process of becoming clients and ultimately fans. What do you need to do before you even meet with a prospective client? How should you approach the meeting? What are some strategies for learning about each other? How can you showcase your expertise and demonstrate value...without sounding arrogant? What can you do to move past objections and provide real solutions? Do you want to learn to close more sales while keeping the sales cycle moving? SALES 4 Event Pros is YOUR solution. This new revised and expanded edition has more information, more examples, more stories and more tools to help you apply what you read to your event business. If you want to provide heartfelt solutions and increase your bottom line, start reading now.