Sales-It's That Simple addresses how you think and what you do-which are all keys to long-term success. It is about getting in touch with your own abilities to listen and understand. We all know sales is a field of challenges, successes, and disappointments, and most of the time they occur on a daily basis. This book will show you the 8 basic principles to become great at what you do. Think back to all of your frustrations and lost opportunities; all of them happened for a reason. Your biggest challenge is knowing what that reason is. This book will help you identify the things preventing you from being as successful as you can be. If you apply what is taught, you will become an automatic sales agent, continually bringing in new opportunities. Eventually, taking new business will become a choice rather than a result. Often, we read books or attend seminars that are taught by people who have never achieved great results. Dave Slain is a sales professional who has worked hard to understand the challenges of sales, and he has created a system that will enable any sales professional-just beginning or seasoned-to go from average, to good, to GREAT. Enjoy this book for the reason it was written: to make you better at what you do.