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Scaling Lean: Mastering the Key Metrics for Startup Growth de Ash Maurya

Scaling Lean: Mastering the Key Metrics for Startup Growth

Autor Ash Maurya
en Limba Engleză CD-Audio – 13 iun 2016

A hands-on guide to the metrics that matter most to young tech startups.

In the early stages of a tech startup's life, it's hard to decipher the meaningful metrics from the distractions. How do you know if your product is working? Is it the number of new signups? Average amount of time spent on the site? Revenue, even if you don't have a revenue model yet?

In "Scaling Lean," serial entrepreneur and author of the startup cult classic "Running Lean" Ash Maurya offers a tactical handbook for measuring and scaling a tech startup with maximum efficiency and efficacy. Maurya pairs real-world examples of startups like Airbnb and Dropbox with techniques and language from the manufacturing world to create a new model for measuring and describing an early stage startup's success. "Scaling Lean" is an indispensable handbook for startup founders graduating from the incubator stage to build their business in the real world.

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Specificații

ISBN-13: 9781511371391
ISBN-10: 1511371390
Greutate: 0.07 kg
Editura: Brilliance Audio

Notă biografică

Ash Maurya is the author of Running Lean and the creator of the one-page business modelling tool Lean Canvas. His posts and advice have been featured in Inc., Forbes, and Fortune. He regularly hosts sold out workshops around the world and serves as a mentor to several accelerators including TechStars, MaRS, and Capital Factory. He serves on the advisory board of a number of startups and has consulted to new and established companies.

Recenzii

A battle-tested approach to building companies that matter.
Scaling Leanis the lost guide to adopting lean practices in a growing product team. You need this book!
A practical field guide to smarter decision making at the early stages of a business.
If you want to build a successful business, you need to take an analytical approach. This book shows you how.
A smart book for smart founders who seek to make an impact. It will forever change the way you see your project.
A smart book for smart founders who seek to make an impact. It will forever change the way you see your project.

Descriere

Descriere de la o altă ediție sau format:

'A battle-tested approach to building companies that matter' - Eric Ries, author of The Lean Startup

Is your 'big idea' worth pursuing? What if you could test your business model earlier in the process - before you've expended valuable time and resources?
You've talked to customers. You've identified problems that need solving, and maybe even built a minimum viable product. But now there's a second bridge to cross. How do you tell whether your idea represents a viable business? Do you really have to go through the whole cycle of development, failure, iteration, tweak, repeat?
Scaling Lean offers an invaluable blueprint for modelling startup success. You'll learn the essential metrics that measure the output of a working business model, give you the pulse of your company, communicate its health to investors, and enable you to make precise interventions when things go wrong.
Ash Maurya, a serial entrepreneur and author of the startup cult classic Running Lean, pairs real-world examples of startups like Airbnb and Hubspot with techniques from the manufacturing world in this tacti­cal handbook for scaling with maximum efficiency and efficacy. This is vital reading for any startup founder graduating from the incubator stage.