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Traction: How Any Startup Can Achieve Explosive Customer Growth de Gabriel Weinberg

Traction: How Any Startup Can Achieve Explosive Customer Growth: Bestsellers cărți antreprenoriat

Autor Gabriel Weinberg, Justin Mares
en Limba Engleză Paperback – 28 oct 2015
InTraction, serial entrepreneurs Gabriel Weinberg and Justin Mares give startups the tools for generating explosive customer growth
'Anyone trying to break through to new customers can use this smart, ambitious book'
Eric Ries, author ofThe Lean Startup
Most startups don't fail because they can't build a product. Most startups fail because they can't get traction.
Building a successful company is hard. Smart entrepreneurs know that the key to success isn't the originality of your offering, the brilliance of your team, or how much money you raise. It's how consistently you can grow and acquire new customers.
Tractionwill teach you the nineteen channels you can use to build a customer base, and offers a three-step framework to figure out which ones will work best for your business. No matter how you apply them, the lessons and examples inTractionwill help you create and sustain the growth your business desperately needs.
'Here is the inside scoop, the latest, most specific tactics from the red-hot centre of the Internet marketing universe. From someone who has done it. Twice'
Seth Godin, author ofLinchpin
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Specificații

ISBN-13: 9780241242537
ISBN-10: 0241242533
Pagini: 240
Dimensiuni: 153 x 234 x 17 mm
Greutate: 0.32 kg
Editura: Penguin Books
Colecția Portfolio Penguin
Seria Bestsellers cărți antreprenoriat

Locul publicării:London, United Kingdom

Notă biografică

Gabriel Weinberg (Author)
Gabriel Weinbergis the founder and CEO of the multi-billion dollar internet privacy company, DuckDuckGo. He contributes to a number of publications includingMediumand is the co-author ofTraction.

Justin Mares (Author)
Justin Mares is the founder of two startups and former Director of Revenue at Exceptional, a software company that was acquired by Rackspace in 2013.

Recenzii

A common question I get is: 'How do I know if my business is getting traction, or how do I get traction for my business, or how do I get users?'Tractionanswers all of these questions and more
The question every founder asks after shipping is always: how do I get traction? This book actually answers it
The entrepreneurs who walk out of our offices with term sheets walk into them withTraction. It's a pragmatic guide to solving the entrepreneur's number one challenge
Tractionis a critical guide for entrepreneurs looking to grow and scale their businesses
This is a must-have, essential book if you want to be good at growth
Tractionis an absolute must. The Bullseye Framework Gabe and Justin layout is probably the greatest tool in my catalog over the past year. Whether you are a seasoned entrepreneur or just getting started,Tractionoffers a framework that creates efficiency, clarity, and focus.Tractionis equal to and should be read alongsideThe Lean Startup


Tractionbelongs on every startup founder's bookshelf. I'm buying copies for the CEOs of my current angel investments

Descriere

In Traction, serial entrepreneurs Gabriel Weinberg and Justin Mares give startups the tools for generating explosive customer growth
'Anyone trying to break through to new customers can use this smart, ambitious book'
Eric Ries, author of The Lean Startup
Most startups don't fail because they can't build a product. Most startups fail because they can't get traction.
Building a successful company is hard. Smart entrepreneurs know that the key to success isn't the originality of your offering, the brilliance of your team, or how much money you raise. It's how consistently you can grow and acquire new customers.
Traction will teach you the nineteen channels you can use to build a customer base, and offers a three-step framework to figure out which ones will work best for your business. No matter how you apply them, the lessons and examples in Traction will help you create and sustain the growth your business desperately needs.
'Here is the inside scoop, the latest, most specific tactics from the red-hot centre of the Internet marketing universe. From someone who has done it. Twice'
Seth Godin, author of Linchpin