Selling at Combat Speed - Finding the Inner Sales Warrior is for people who get up in the morning to make a difference in other people's lives. It is about changing your habits and behaviors, and realizing that your life and those around you depend upon sales. It is designed for those who crawl into the trenches every day, look the enemy square in the eyes, and never give into defeat. When the sales bullets (the average person calls them objections) start flying and while most are running for cover, the real warriors welcome and overcome them. Instead of looking at the customer as the enemy, we share the foxhole with them and together battle through our differences until we reach the common objective. And at the end of the day when the smoke has finally cleared and the dust has settled, it is you, the sales warrior who stands alone.