Sales needs a rebrand in the creative industry. The creative pound contributes £13M every hour to the UK economy - our creative sector is truly world beating. Yet so many creative businesses and agencies still struggle to find consistent sales and growth. How can creatives rapidly grow their business? The book helps creatives shift their mindset from viewing sales as an afterthought to a fundamental part of their business strategy and provides them with the tools and strategies they need to grow and scale their business. This book is the lessons learned and experience of twenty-five years Selling Creativity. Creatives often have a problem with growth and sales. It needn't be like this. There is a new way for new business.