Selling Without Salespeople is designed to challenge organizations still clinging to traditional sales methodologies that are counter to the sweeping changes that have taken place in the market. Resource-Driven Selling (RDS) was created to provide companies experiencing stagnant or declining revenue a better way to communicate with customers and grow their business. It is proven to reduce costs and increase revenue while improving company morale, service and customer satisfaction. The 10 Core Elements illustrate the steps necessary for improving revenue growth and customer retention. The three Epiphanies purge the fallacies of current day sales and communication practices. When old practices are removed and the Core Elements implemented, what endures is a selling approach that although contrary to the status quo, has proven to be very successful.