This book will reveal a strategy that positions you to know and, therefore, be able to precisely meet the needs and wants of your current customers and target market. As a result, you will maximize sales, profits and long-term competitive advantage. It will show you how you can strategically utilize a customer and market survey system to gather high-impact market intelligence and simultaneously strengthen your relationships with your target market and current customers. The book includes: how to leverage an intimate knowledge of your market to optimize the impact on your sales; an understanding of what a comprehensive, strategic customer and market survey process is; the surprising ways that your business will benefit from implementing strategic surveys; an overview of strategic surveys; how to use surveys to create relationships with your current and prospective customers so that they cannot wait to spend their money with you; how you can use surveys effectively with your current customers; high impact ways to use surveys in evaluating the potential of new products or services you are considering; ways to use market survey strategies to create greater competitive advantage; what not to do when you implement this customer and market survey strategy, and how to get the most out of using this survey strategy. If you already use customer or market surveys, in this book you will find new ideas on more effective ways to use surveys to get better business results. If you are not currently a user of customer or market surveys, no problem There are plenty of "mini-processes" and lists offered throughout the book. These will show you what to do to get started. You will increase your sales and profits and build a firm foundation for future success when you implement this strategy. You will take your business to the next level, no matter what your use of customer or market surveys has been in the past.