Small Business Smarts: Building Buzz with Social Media
Autor Steve O'Leary, Kim Sheehan, Sterling Lentzen Limba Engleză Hardback – 13 iun 2011 – vârsta până la 17 ani
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Specificații
ISBN-13: 9780313394096
ISBN-10: 0313394091
Pagini: 200
Dimensiuni: 156 x 235 x 20 mm
Greutate: 0.48 kg
Editura: Bloomsbury Publishing
Colecția Praeger
Locul publicării:New York, United States
ISBN-10: 0313394091
Pagini: 200
Dimensiuni: 156 x 235 x 20 mm
Greutate: 0.48 kg
Editura: Bloomsbury Publishing
Colecția Praeger
Locul publicării:New York, United States
Caracteristici
Interviews with 25 small business owners and marketers detailing how they are using social media successfully right now
Notă biografică
Steve O'Leary is chairman of O'Leary and Partners, a full-service advertising agency in Orange County, CA. Kim Sheehan, PhD, is professor of advertising and director of the Strategic Communication Master's Program of the School of Journalism and Communication at the University of Oregon. Sterling Lentz is market analyst at the marketing firm Adpearance, Portland, OR.
Cuprins
AcknowledgmentsIntroduction1An Introduction to Strategic Social Media2Online Listening: Monitoring Customer Conversations Wherever They Happen?Getting Started with Blogging3Building Relationships: How to Build Social Networks and Engage Customers Using Social Media?Getting Started with Facebook4Social Messaging: Best Practices for Social Communication?Getting Started with Twitter5Say Goodbye to the Yellow Pages: Strategies to Optimize Search?Getting Started with Google Places6Better than the Rotary: Using Social Media to Create a Business Network?Getting Started with LinkedIn7Media Metrics: Measuring the Effects of Social Media8Social Media Audits: A Tool to Create Your StrategyAppendixReferencesIndex