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Smart Retail: Practical Winning Ideas and Strategies from the Most Successful Retailers in the World de Richard Hammond

Smart Retail: Practical Winning Ideas and Strategies from the Most Successful Retailers in the World

Autor Richard Hammond
en Limba Engleză Paperback – 30 apr 2012

SMART RETAIL IS THE HOW-TO RETAIL BIBLE.

Smart Retail reveals what the most successful retailers in the world know and how you can apply their secrets to your own business. Fully revised and updated, this new edition includes the latest success stories, new ideas and strategic and tactical thinking to help grow your sales.

Based on one simple question, which Richard Hammond posed to the world s leading retailers: What makes you so good?, Smart Retail shows you how to use some of the best winning ideas, strategies and tactical thinking.

  • Discover the secrets of great retailing
  • Boost sales with practical advice from the best retailers in the world
  • Learn how to delight customers and keep them coming back for more

Covering everything from creating the ultimate retail experience to understanding your customer and the importance of a motivatedteam, this is the book thatwill equip managers, ambitious team-workers, retail entrepreneurs and indeed anybody who sells direct to customers, with practical winning ideas and strategies.

"
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Specificații

ISBN-13: 9780133066128
ISBN-10: 0133066126
Pagini: 240
Dimensiuni: 154 x 237 x 15 mm
Greutate: 0.32 kg
Ediția:New.
Editura: FINANCIAL TIMES PRENTICE HALL

Textul de pe ultima copertă

'A really practical and helpful guide: essential reading for anyone involved in retailing.'

Charles Dunstone, CEO, The Carphone Warehouse

SMART RETAIL IS THE HOW-TO RETAIL BIBLE.

Smart Retail reveals what the most successful retailers in the world know and how you can apply their secrets to your own business. Fully revised and updated, this new edition includes the latest success stories, new ideas and strategic and tactical thinking to help grow your sales.

Based on one simple question, which Richard Hammond posed to the world's leading retailers: 'What makes you so good?', Smart Retail shows you how to use some of the best winning ideas, strategies and tactical thinking.

  • Discover the secrets of great retailing
  • Boost sales with practical advice from the best retailers in the world
  • Learn how to delight customers and keep them coming back for more

Covering everything from creating the ultimate retail experience to understanding your customer and the importance of a motivated team, this is the book that will equip managers, ambitious team-workers, retail entrepreneurs and indeed anybody who sells direct to customers, with practical winning ideas and strategies.

'A toolkit of retailing skills to take you beyond survival, to super-performance.'

Angus Thirlwell, Co-founder and Managing Director, Hotel Chocolat

'This book is full of practical, good things to make running stores that bit easier to get right.'

Julian Richer, Chairman and Founder, Richer Sounds

'A wonderful insight into the world of retailing. A fun and inspiring read, particularly for those close to retail.'

Vittorio Radice, Saviour of Selfridges

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