The Rise of the Hispanic Market in the United States: Challenges, Dilemmas, and Opportunities for Corporate Management
Autor Louis E. V. Nevaeren Limba Engleză Hardback – 31 dec 2003
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Specificații
ISBN-13: 9780765612908
ISBN-10: 0765612909
Pagini: 264
Dimensiuni: 152 x 229 x 23 mm
Greutate: 0.57 kg
Ediția:New.
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom
ISBN-10: 0765612909
Pagini: 264
Dimensiuni: 152 x 229 x 23 mm
Greutate: 0.57 kg
Ediția:New.
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom
Cuprins
Part I The Political Economy of the Hispanization of the United States and North America; Introduction; Chapter 1 The Future of Marketing and Merchandising in the United States; Chapter 2 Management Realities of a Fragmented North American Market; Chapter 3 Labor, Immigration, and Business; Part II The Emergence of the Hispanic Market in North America; Chapter 4 Americans in Mexico; Chapter 5 A Vanishing Border; Chapter 6 Mexicans in the United States;
Descriere
This study examines the Hispanic worldview and how it informs economic decisions, both in the US and across North America. It challenges the view that American culture will soon dominate its NAFTA trading partners and looks carefully at the market for Hispanic goods in the US.