SOCIAL IMPACT OF ADVERTISING CPB

en Limba Engleză Paperback – noi 2018

Kelso challenges readers to reflect on the social impact of advertising from multiple perspectives. Topics include but are not limited to: a history of modern advertising in the US, how advertising can privilege or marginalize social constructions of identity, the problematic targeting of children, and the masks behind corporate advertising.

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Specificații

ISBN-13: 9781538101148
ISBN-10: 1538101149
Pagini: 312
Dimensiuni: 178 x 254 x 20 mm
Greutate: 0.66 kg
Editura: Rowman & Littlefield

Descriere scurtă

Notă biografică

By Tony Kelso

Cuprins

Preface Acknowledgments 1 Introduction: An Insider¿s Critical Approach to Advertising 2 Promoting Heaven on Earth: A Brief History of Advertising in the United States 3 So Much Energy for So Little Attention: Creating Images for Brands 4 Always Keep ¿em Happy: How Advertising Shapes the Content of the Media 5 The Message Beneath the Message: Advertising and Ideology 6 Buying into Identity (Part 1): Representations of Gender and Sexual Orientation in Advertising 7 Buying into Identity (Part 2): Representations of Race and Ethnicity in Advertising 8 Building Brand Loyalty from the Womb: Advertising to Children 9 Sponsoring Exploitation and Environmental Destruction: Advertising and Externalities 10 Conclusion: Evaluating Advertising on Your Own Terms Index

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