Social Media Geek-To-Geek: Practical Insights for Technology Marketers
Autor Rick Jamison, Kathy Schmidt Jamisonen Limba Engleză Paperback – 17 mai 2011
Geeks are nothing if not smart. So they can quickly be brought to appreciate the value of anything that can assist them in creative technical problem-solving, in building a robust perspective of the big picture, or in finding a more interesting place or team or set of problems to work with. And that is exactly what social media is; a tool that no technology marketer, geek or non-geek, can afford to be without. In this connected age nobody--geeks least of all--can afford to overlook the galvanizing capabilities of social media, all made possible by geek abilities, intelligence and insight.
Entertaining and informative, the authors of Social Media Geek-to-Geek very rightly point out that there is no rulebook or manual or IT department for social media. But the incisive and handy volume they have put together surely comes close to filling that gap.
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Specificații
ISBN-13: 9781617300073
ISBN-10: 1617300071
Pagini: 182
Dimensiuni: 140 x 216 x 10 mm
Greutate: 0.22 kg
Editura: Synopsys Press
ISBN-10: 1617300071
Pagini: 182
Dimensiuni: 140 x 216 x 10 mm
Greutate: 0.22 kg
Editura: Synopsys Press
Descriere
Exploring the increasingly vital role that social media plays in technology marketing efforts, the authors lucidly share how to harness its energy for a company. Peppered with actionable wisdom from start to finish, this enlightening book kicks off by highlighting a truism that is often overlooked--the fact that social media has been made possible purely by geek innovation.