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Social Media Strategy – A Practical Guide to Social Media Marketing and Customer Engagement de Julie Atherton

Social Media Strategy – A Practical Guide to Social Media Marketing and Customer Engagement

Autor Julie Atherton
en Limba Engleză Paperback – 2 oct 2023
Create a long-term, integrated customer engagement strategy using effective social media campaigns that will enhance ROI across digital channels, employing structured and practical guidance in addition to global case studies.
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Specificații

ISBN-13: 9781398609990
ISBN-10: 1398609994
Pagini: 296
Dimensiuni: 157 x 233 x 18 mm
Greutate: 0.42 kg
Ediția:2. Auflage
Editura: Kogan Page

Cuprins

Chapter - 00: Introduction - How to use this book; Chapter - 01: Understand how social media is utilized in business, marketing and interpreting customer expectations; Chapter - 02: Integrated customer engagement - How to ensure your social media strategy is integrated into your wider marketing and business development; Chapter - 03: Getting started - Aligning social media goals and KPIs with your wider business objectives; Chapter - 04: Audience - Using social listening to profile your networked audience and generate customer insights for a global social media strategy; Chapter - 05: Brand presence - How to drive action and engagement through integrated content marketing on social media; Chapter - 06: Campaigns - A quick step guide to organic and paid social media channel selection for your objectives and audiences; Chapter - 07: Measuring and benchmarking success - How and when do you know your social media strategy is working?; Chapter - 08: From customers to celebrities - Identifying and attracting a range of influencers to advocate for your brand; Chapter - 09: Crisis and reputation management for social media and PR - A clear guide for the unpredictable; Chapter - 10: Thoughts on the future of social - What will happen next?;

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