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Social Media: The Good, the Bad, and the Ugly: 15th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2016, Swansea, UK, September 13–15, 2016, Proceedings: Lecture Notes in Computer Science, cartea 9844

Editat de Yogesh K. Dwivedi, Matti Mäntymäki, M.N. Ravishankar, Marijn Janssen, Marc Clement, Emma L. Slade, Nripendra P. Rana, Salah Al-Sharhan, Antonis C. Simintiras
en Limba Engleză Paperback – 23 aug 2016
This book constitutes the refereed conference proceedings of the 15th IFIP WG 6.11 Conference on e-Business, e-Services and e-Society, I3E 2016, held in Swansea, UK, in September 2016
The 47 full and 17 short papers presented were carefully reviewed and selected from 90 submissions. They are organized in the following topical sections: social media strategy and digital business; digital marketing and customer relationship management; adoption and diffusion; information sharing on social media; impression, trust, and risk management; data acquisition, management and analytics; e-government and civic engagement; e-society and online communities.
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Specificații

ISBN-13: 9783319452333
ISBN-10: 3319452339
Pagini: 754
Ilustrații: XXIV, 730 p. 99 illus.
Dimensiuni: 155 x 235 x 38 mm
Greutate: 1.04 kg
Ediția:1st ed. 2016
Editura: Springer International Publishing
Colecția Springer
Seriile Lecture Notes in Computer Science, Theoretical Computer Science and General Issues

Locul publicării:Cham, Switzerland

Cuprins

Social Media Strategy and Digital Business.- Digital Marketing and Customer Relationship Management.-  Adoption and Diffusion.- Information Sharing on Social Media.- Impression, Trust, and Risk Management.- Data Acquisition, Management and Analytics.- e-Government and Civic Engagement.- e-Society and Online Communities.

Caracteristici

Includes supplementary material: sn.pub/extras