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Sociometrics and Human Relationships – Analyzing Social Networks to Manage Brands, Predict Trends, and Improve Organizational Performance

Autor Peter A. Gloor
en Limba Engleză Hardback – 3 mai 2017
Sociometrics and Human Relationships translates the latest academic research into practical business strategies and techniques for social network analysis. This essential new title is key reading for students and practitioners across marketing, design, sociology, psychology and the humanities, and comes with a free academic license of Condor.
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Specificații

ISBN-13: 9781787141131
ISBN-10: 1787141136
Pagini: 512
Dimensiuni: 196 x 224 x 34 mm
Greutate: 0.73 kg
Editura: Emerald Publishing

Notă biografică

Peter A. Gloor, MIT Management Sloan School, Massachusetts Institute of Technology, Cambridge, MA, USA