Sold on Language – How Advertisers Talk to You and What This Says About You
Autor J Sedivyen Limba Engleză Paperback – 13 ian 2011
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Specificații
ISBN-13: 9780470683095
ISBN-10: 0470683090
Pagini: 330
Ilustrații: Illustrations
Dimensiuni: 152 x 229 x 18 mm
Greutate: 0.49 kg
Editura: Wiley
Locul publicării:Chichester, United Kingdom
ISBN-10: 0470683090
Pagini: 330
Ilustrații: Illustrations
Dimensiuni: 152 x 229 x 18 mm
Greutate: 0.49 kg
Editura: Wiley
Locul publicării:Chichester, United Kingdom
Public țintă
For general audiences interested in the areas of advertising and language; also for use as a supplementary text for undergraduate level students for various language and advertising coursesCuprins
Descriere
As citizens of democratic societies, we celebrate choice and competition. However, as we have gained more choices, we have also become targets of persuasive messages by advertisers. In Sold on Language, two noted language scientists examine how rampant competition shapes the ways in which advertisers speak to us.