Sponsorship's Holy Grail

Whether considering a new sponsorship opportunity, monitoring performance of an existing relationship or entering into negotiations for renewal, "Sponsorship's Holy Grail" puts the prospective sponsor in an unprecedented position of strength.

Learn to negotiate based on business goals. Obtain the most essential sponsorship benefits without paying for unproductive frills. Compare opportunities with confidence. Best of all, be confident and prepared when the chairman calls to find out what the company is getting for its money. A ballplayer wouldn't think of stepping up to home plate without a bat in his hands. After reading "Sponsorship's Holy Grail," corporate decision-makers will be ready to knock their next sponsorship deal out of the park.