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Sport Business in the United States: Contemporary Perspectives: World Association for Sport Management Series

Editat de Brenda G. Pitts, James J. Zhang
en Limba Engleză Paperback – 29 apr 2022
Sport is big business in the USA. From collegiate sport through to the professional leagues, the sport industry generates huge revenues, employs thousands of people and engages millions of fans and consumers. This book offers an evidence-based snapshot of the contemporary sport industry in the USA.
 
Featuring new research from scholars working across every sector of sport business, the book covers key topics such as consumer behaviour, sport marketing, the development of women’s sport, sport broadcasting, internships, and leadership. It adds critical depth to our understanding of the sport industry in the world’s single biggest sport marketplace.
 
Sport Business in the United States offers fascinating new perspectives for researchers, students and industry professionals. It is important reading for anybody working in sport management or sport business, whether inside the US or around the world.
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Specificații

ISBN-13: 9780367528423
ISBN-10: 0367528428
Pagini: 292
Ilustrații: 3
Dimensiuni: 156 x 234 x 16 mm
Greutate: 0.45 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Seria World Association for Sport Management Series

Locul publicării:Oxford, United Kingdom

Public țintă

Postgraduate and Undergraduate Advanced

Cuprins

1. Management and Marketing of Sports in the U.S.: An Introduction,  2. The Governance of Sports in the USA,  3. Development of Youth Sport: A Historical Perspective,  4. Youth and High School Sports in the United States: Structural and Gender Perspectives,  5. Marketing Practices in National Junior College Athletic Association Men’s Basketball Programs,  6. Critical Leadership in the Management and Marketing University Athletics,  7. Generational Market Segmentation of Millennial Sport Fans: Use of Generational Cohort Approach,  8. Better Understanding Hockey Fans: A Review of Sport Fan Consumption Literature,  9. Consumer Behavior of Women’s Sports,  10. BIRFing and CORSing of Sport Fans: A Case Analysis,  11. Internships, Practicum, and Professional Marketability,  12. Differentiation of Service Quality in the Health-Fitness Setting: A Segmentation Analysis

Notă biografică

Brenda G. Pitts is Professor of Sport Management and Director of the Sport Business Research Laboratory at Georgia State University, USA.
James J. Zhang is Professor of Sport Management and Director of the International Center for Sport Management (ICSM) at the University of Georgia, USA.

Descriere

Sport is big business in the USA. From collegiate sport through to the professional leagues, the sport industry generates huge revenues, employs thousands of people and engages millions of fans and consumers. This book offers an evidence-based snapshot of the contemporary sport industry in the USA.