Starting a Business from Home: Starting a Business from Home: Choosing a Business, Getting Online, Reaching Your Market & Making a
Autor Colin Barrowen Limba Engleză Paperback – 27 apr 2011
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Specificații
ISBN-13: 9780749462642
ISBN-10: 0749462647
Pagini: 305
Dimensiuni: 140 x 215 x 18 mm
Greutate: 0.39 kg
Ediția:2nd edition.
Editura: Kogan Page
Seria Starting a Business from Home: Choosing a Business, Getting Online, Reaching Your Market & Making a
ISBN-10: 0749462647
Pagini: 305
Dimensiuni: 140 x 215 x 18 mm
Greutate: 0.39 kg
Ediția:2nd edition.
Editura: Kogan Page
Seria Starting a Business from Home: Choosing a Business, Getting Online, Reaching Your Market & Making a
Cuprins
Introduction 1
01 Finding the right business opportunity 12
Product or service 13
Classic ways into business 14
Employing other people's idea 17
Buying a business 20
02 Picking the right business for you 25
Do you have what it takes? 26
Is the business right for you? 30
03 Researching the market 34
Understanding customer 35
Segmenting markets 40
Analysing competitors 41
Carrying out DIY research 45
04 Business ownership and title issues 55
Deciding on ownership 55
Naming your venture 59
Intellectual property matters 61
05 Operating from home 67
Sizing up your space needs 67
Checking out the rules 73
Equipping for work 76
Finding suppliers 78
Insuring essentials 80
Planning your daily life 81
06 Keeping the communication lines open 89
Telephone systems 89
Mailroom matters 95
Computers: the vital tool 97
Security and back-up systems 99
07 Bringing your product and service to market 106
Deciding on your product or service range 107
Promotion and advertising 109
Pricing 122
Distribution and selling 125
Marketing legals 132
08 Building and using your website 137
Website basics 138
Getting seen 143
Designing your website 147
09 Doing the numbers 151
Keeping the books 152
The business accounting reports 159
Understanding the numbers 168
Computing taxes 177
10 Raising the money 182
Estimating financing needs 183
Using our own resources 184
Borrowing money 187
Getting an investor 196
Free money 201
11 preparing a business plan 204
Why you need a business plan 205
Contents of the plan 206
Tips on communicating the plan 209
12 Taking on employees 213
Recruitment and selection 213
Managing employees 220
Legal issues in employing people 224
Employment law in other jurisdictions 226
13 Growing profitably 228
Optimizing resources 230
Improving profit margins 233
Bumping up sales 237
14 Starting up overseas 244
Choosing a business-friendly country 245
Researching international markets 250
Money matters 254
Appendix 1: Home business help and advice 263
Appendix 2: Directory of proven home businesses 270
Appendix 3: Home business information resource centre 282
Index 291
01 Finding the right business opportunity 12
Product or service 13
Classic ways into business 14
Employing other people's idea 17
Buying a business 20
02 Picking the right business for you 25
Do you have what it takes? 26
Is the business right for you? 30
03 Researching the market 34
Understanding customer 35
Segmenting markets 40
Analysing competitors 41
Carrying out DIY research 45
04 Business ownership and title issues 55
Deciding on ownership 55
Naming your venture 59
Intellectual property matters 61
05 Operating from home 67
Sizing up your space needs 67
Checking out the rules 73
Equipping for work 76
Finding suppliers 78
Insuring essentials 80
Planning your daily life 81
06 Keeping the communication lines open 89
Telephone systems 89
Mailroom matters 95
Computers: the vital tool 97
Security and back-up systems 99
07 Bringing your product and service to market 106
Deciding on your product or service range 107
Promotion and advertising 109
Pricing 122
Distribution and selling 125
Marketing legals 132
08 Building and using your website 137
Website basics 138
Getting seen 143
Designing your website 147
09 Doing the numbers 151
Keeping the books 152
The business accounting reports 159
Understanding the numbers 168
Computing taxes 177
10 Raising the money 182
Estimating financing needs 183
Using our own resources 184
Borrowing money 187
Getting an investor 196
Free money 201
11 preparing a business plan 204
Why you need a business plan 205
Contents of the plan 206
Tips on communicating the plan 209
12 Taking on employees 213
Recruitment and selection 213
Managing employees 220
Legal issues in employing people 224
Employment law in other jurisdictions 226
13 Growing profitably 228
Optimizing resources 230
Improving profit margins 233
Bumping up sales 237
14 Starting up overseas 244
Choosing a business-friendly country 245
Researching international markets 250
Money matters 254
Appendix 1: Home business help and advice 263
Appendix 2: Directory of proven home businesses 270
Appendix 3: Home business information resource centre 282
Index 291
Notă biografică
Colin Barrow is formerly Head of the Enterprise Group at Cranfield School of Management, UK, where he taught entrepreneurship in the MBA program. He is also a visiting professor at business schools in the US, Asia, France, Ireland and Austria.
Descriere
Barrow helps readers identify a business opportunity, guides them through the preparation and set-up, and explains how to manage the business as it grows. Now with extra exercises and end-of-chapter advice, this new edition covers everything readers need to know.