This book is essential reading for anybody who may be thinking about starting an online business. It draws on over 15 years of the author's experience in working with online businesses, and helping website business owners to get more from their websites. The purpose of this book is to tell you everything you need to know, but probably don't ... about starting an online business. So many false claims are made online that it's increasingly difficult to work out who to believe and who to trust for advice. It's usually not what they tell you, but what they don't tell you, that's more important. This book will help you make the right choices when starting an online business, and also help you avoid 101 common mistakes.