Startup Wealth

STARTUP WEALTH delivers engaging interviews with early- stage investors in Google, Invisalign, ZipCar, Uber, Twilio, Localytics, and other successful and not so successful companies. Find out how an amazing IPO can result in early investors getting pennies on the dollar--or a 10x+ return.

Josh Maher profiles 23 of the country's best investors over the last two decades by way of real-world case studies. Through revealing interviews, readers are introduced to Mark Suster, Catherine Mott, Christopher Mirabile, Brad Feld, Allan May, Joanne Wilson, and many other accomplished angel investors and venture capitalists. In these interviews you'll learn:
- How the best investors think about identifying companies, negotiating terms, and partnering with founders and other investors
- How angel investing can involve many different successful approaches
- What the best investors have learned from their largest successes and failures
- How investors design their portfolios and work with companies to achieve the most successful results.

STARTUP WEALTH is an insightful and useful tool for anyone seeking to make better investments, select great investors, or raise early-stage capital for their business.

"There is nothing better when it comes to learning 'best practices' than hearing from successful people in the trenches. Josh's book captures the best of the best, as they reveal both what worked and what didn't for them as angel investors and entrepreneurs. Required reading whatever side of the investing fence you're on!"--Gerry Langeler, Managing Director at OVP Venture Partners. Co-founder of Mentor Graphics (NASDAQ: MENT). Author of The Success Matrix and Take the Money and Run! An Insider's Guide to Venture Capital.

INTRODUCTION 07

THE MOMENTUM INVESTORS
MORE THAN 100% WITH MIKE CRILL 15
GIVE FIRST WITH BRAD FELD 29
TRANSPARENT INTEGRITY WITH JOANNE WILSON 42
MOMENTUM, NOT FOMO WITH DAVID COHEN 56
UNDERSTAND THE INDUSTRY WITH BOB BOZEMAN 66
FIND YOUR PET ROCK WITH HOWARD LINDZON 84
BUILD A COMMUNITY WITH VC DAVE MCCLURE 94
BIRD DOG THE BEST DEALS WITH VC CHRIS DEVORE 98

THE VALUE INVESTORS
THE VOICE OF VALUE WITH CHRISTOPHER MIRABILE 112
BE METHODICAL WITH ANDY LIU 129
FIND SOURCES OF HIDDEN TALENT WITH DAVID VERRILL 141
DEVELOP A PORTFOLIO STRATEGY WITH JIM CONNOR 157
STRUCTURE MATTERS WITH PETER WEISS 173
MAKE DATA-DRIVEN DECISIONS WITH ALLAN MAY 197
BE PROMISCUOUS WITH MICHAEL DORNBROOK 211
ADD VALUE WITH WARREN KATZ 224
FIND YOUR ALPHA WITH VC MARK SUSTER 238
INVESTING FOR THE LONG TERM WITH VC MICHAEL GREELEY 247

THE ALTERNATIVE INVESTORS
IMPACTFUL, NOT PHILANTHROPIC WITH DAVID BANGS 253
NICHES ARE PRODUCTIVE WITH KIRK COBURN 260
COPY WHAT WORKS WITH NICHOLAS WYMAN 269
FROM GROUP TO FUND WITH VC CATHERINE MOTT 283
SMALL AND FOCUSED WITH VC CHARLIE O'DONNELL 293

HOW THE BEST ANGEL INVESTORS MAKE MONEY IN STARTUPS 304
CONCLUSION 312
GLOSSARY 324
APPENDIX: MICHAEL DE LA MAZA'S MENTORSHIP MANIFESTO 345