Storynomics: Story-Driven Marketing in the Post-Advertising World
Autor Robert McKee, Thomas Geraceen Limba Engleză Hardback – 19 mar 2018
Robert
McKee's
popular
writing
workshops
have
earned
him
an
international
reputation.
The
list
of
alumni
with
Academy
Awards
and
Emmy
Awards
runs
off
the
page.
The
cornerstone
of
his
program
is
his
singular
book,Story,
which
has
defined
how
we
talk
about
the
art
of
story
creation.
Now
in
STORYNOMICS,
McKee
partners
with
digital
marketing
expert
and
Skyword
CEO
Tom
Gerace
to
map
a
path
for
brands
seeking
to
navigate
the
rapid
decline
of
interrupt
advertising.
After
successfully
guiding
organizations
as
diverse
as
Samsung,
Marriott
International,
Philips,
Microsoft,
Nike,
IBM,
and
Siemens
to
transform
their
marketing
from
an
ad-centric
to
story-centric
approach,
McKee
and
Gerace
now
bring
this
knowledge
to
business
leaders
and
entrepreneurs
alike.
Drawing
from
dozens
of
story-driven
strategies
and
case
studies
taken
from
leading
B2B
and
B2C
brands,
STORYNOMICS
demonstrates
how
original
storytelling
delivers
results
that
surpass
traditional
advertising.
How
will
brands
and
their
customers
connect
in
the
future?
STORYNOMICS
provides
the
answer.
| Toate formatele și edițiile | Preț | Express |
|---|---|---|
| Hardback (2) | 136.27 lei 3-5 săpt. | +18.67 lei 7-13 zile |
| Methuen Publishing – 16 mai 2018 | 136.27 lei 3-5 săpt. | +18.67 lei 7-13 zile |
| Grand Central Publishing – 19 mar 2018 | 171.58 lei 3-5 săpt. |
Preț: 171.58 lei
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Specificații
ISBN-13: 9781538727935
ISBN-10: 1538727935
Pagini: 272
Dimensiuni: 165 x 235 x 25 mm
Greutate: 0.41 kg
Editura: Grand Central Publishing
Colecția Twelve
ISBN-10: 1538727935
Pagini: 272
Dimensiuni: 165 x 235 x 25 mm
Greutate: 0.41 kg
Editura: Grand Central Publishing
Colecția Twelve
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Notă biografică
Robert McKee, a Fulbright Scholar, member of the Hollywood Hall of Fame, and winner of a Moving Image Book Award, is the world's most sought-after lecturer on the art of story. His articles and interviews have appeared in many newspapers and magazines around the globe, including The New Yorker, Vanity Fair, New York Times, Washington Post, Figaro, Sueddeutsche Zeitung, Harvard Business Review, Wall Street Journal, Guardian, and Fast Company. He has also been featured on CBS and CNN.
Thomas Gerace is the founder and CEO of Skyword, a leading content marketing platform and services company serving brands including Samsung, Philips, Mastercard, IBM, GE, Colgate, and HP. A pioneer in digital marketing, Gerace has helped hundreds of marketing teams to adapt and thrive amid constant disruptive changes in technology and consumer behavior over two decades.
Recenzii
"Between
ad
blockers,
skippable
commercials,
and
everything
in
between,
marketers
need
to
evolve
to
market
in
a
form
that
is
accepted
by
potential
customers.Storynomicsprovides
a
blueprint
marketing
strategy
that
helps
you
connect
to
your
audience
in
a
meaningful
way."—Jessica
Snavely,
Director
Performance
Marketing,
Automattic
"Storynomicsshould be required training for every marketer -- regardless of level or industry. It is truly a special treat to learn from these masters of storytelling."—David Beebe, Emmy-winning Producer, Brand Storyteller; Former VP, Global Creative and Content Marketing & Founder of Marriott Content Studio, Marriott International
"We have worked with Robert McKee for over five years and hisStorynomicstechniques have opened the door to our innovation and growth. A must read!"—Robert J. DeKoch, President & COO, The BOLDT Company
"If you want a clear and concise look at how modern brands are connecting with their customers today,Storynomicsis it."—Brian Moody, Executive Editor, Autotrader
"Some look at recent upheavals in the marketing landscape and see shrinking opportunities, rising costs, and distracted, indifferent audiences.Storynomicsis written for another group: those who see in these changes an opportunity to tell a deeper, more personal story to their audiences."—Pat Partridge, Chief Marketing Officer, Western Governors University
"McKee is the world's best-known and most respected lecturer of Storytelling Arts."—Wall Street Journal
"McKee and Gerace are storytelling whizzes who give great advice and great supporting stories. Their tips and recommendations are simple to follow with a step-by-step methodology."—Eduardo Arteaga, AVP of Digital Marketing, US Bancorp
"Between ad blockers, skippable commercials, and everything in between, marketers need to evolve to market in a form that is accepted by potential customers.Storynomicsprovides a blueprint marketing strategy that helps you connect to your audience in a meaningful way."—Jessica Snavely, Director Performance Marketing, Automattic
"Storynomicsshould be required training for every marketer -- regardless of level or industry. It is truly a special treat to learn from these masters of storytelling."—David Beebe, Emmy-winning Producer, Brand Storyteller; Former VP, Global Creative and Content Marketing & Founder of Marriott Content Studio, Marriott International
"We have worked with Robert McKee for over five years and hisStorynomicstechniques have opened the door to our innovation and growth. A must read!"—Robert J. DeKoch, President & COO, The BOLDT Company
"If you want a clear and concise look at how modern brands are connecting with their customers today,Storynomicsis it."—Brian Moody, Executive Editor, Autotrader
"Some look at recent upheavals in the marketing landscape and see shrinking opportunities, rising costs, and distracted, indifferent audiences.Storynomicsis written for another group: those who see in these changes an opportunity to tell a deeper, more personal story to their audiences."—Pat Partridge, Chief Marketing Officer, Western Governors University
"McKee is the world's best-known and most respected lecturer of Storytelling Arts."—Wall Street Journal
"McKee and Gerace are storytelling whizzes who give great advice and great supporting stories. Their tips and recommendations are simple to follow with a step-by-step methodology."—Eduardo Arteaga, AVP of Digital Marketing, US Bancorp
"Between ad blockers, skippable commercials, and everything in between, marketers need to evolve to market in a form that is accepted by potential customers.Storynomicsprovides a blueprint marketing strategy that helps you connect to your audience in a meaningful way."—Jessica Snavely, Director Performance Marketing, Automattic
Descriere
Based on the hottest, most in-demand seminar offered by the legendary story master Robert McKee -- STORYNOMICS translates the lessons of storytelling in business into economic and leadership success.
Robert McKee's popular writing workshops have earned him an international reputation. The list of alumni with Academy Awards and Emmy Awards runs off the page. The cornerstone of his program is his singular book, Story, which has defined how we talk about the art of story creation.
Now in STORYNOMICS, McKee partners with digital marketing expert and Skyword CEO Tom Gerace to map a path for brands seeking to navigate the rapid decline of interrupt advertising. After successfully guiding organizations as diverse as Samsung, Marriott International, Philips, Microsoft, Nike, IBM, and Siemens to transform their marketing from an ad-centric to story-centric approach, McKee and Gerace now bring this knowledge to business leaders and entrepreneurs alike.
Drawing from dozens of story-driven strategies and case studies taken from leading B2B and B2C brands, STORYNOMICS demonstrates how original storytelling delivers results that surpass traditional advertising. How will brands and their customers connect in the future? STORYNOMICS provides the answer.