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Strategic Communication and the 2022 Australian Federal Election Campaign

Autor James Mahoney
en Limba Engleză Paperback – 30 ian 2025
This book presents a new approach to the analysis of Australian federal election campaigns, approaching them from a professional communication perspective. It stress-tests the campaigns of the major parties against the requirements of effective strategic communication planning and implementation parameters used in professional practice.
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Specificații

ISBN-13: 9781032459608
ISBN-10: 1032459603
Pagini: 168
Dimensiuni: 156 x 234 x 10 mm
Greutate: 0.27 kg
Editura: Taylor & Francis

Cuprins

1. A short drive to Yarralumla  2. A strategic approach  3. Behind the swing to independents  4. The key players  5. Campaigning on issues  6. The pressure points: polls and marginal electorates  7. The news media, frames, and debates  8. The 2022 election result  Case study: Defying maths in the ACT  9. Will they ever learn?

Notă biografică

James Mahoney is Adjunct Professor in Professional Communication, News and Media Research Centre at the University of Canberra, Australia. His research interests are strategic communication planning and issues management.