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Strategic Communication, Corporatism, and Eternal Crisis: The Creel Century: Routledge Focus on Public Relations

Autor Phil Graham
en Limba Engleză Paperback – 30 iun 2020
This book traces a century of militarised communication that began in the United States in April, 1917, with the institution of the Committee on Public Information (CPI), headed by George Creel and tasked with persuading a divided US public to enter World War I. Creel achieved an historic feat of communication: a nationalising mass mediation event well before any instantaneous mass media technologies were available. The CPI’s techniques and strategies have underpinned marketing, public relations, and public diplomacy practices ever since. The book argues that the CPI’s influence extends unbroken into the present day, as it provided the communicative and attitudinal bases for a new form of political economy, a form of corporatism, that would come to its fullest flower in the “globalisation” project of the mid-1990s.
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Specificații

ISBN-13: 9780367607388
ISBN-10: 0367607387
Pagini: 132
Dimensiuni: 138 x 216 mm
Greutate: 0.17 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Seria Routledge Focus on Public Relations

Locul publicării:Oxford, United Kingdom

Public țintă

Postgraduate and Undergraduate

Cuprins

1: Introduction


2: National disunity in an age of new human sciences


3: Theorising the CPI


4: Globalising technique


5: Neofeudal corporatism and its discontents


6: The Military Entertainment Complex: then and now


7: As we disappear …

Descriere

This book traces a century of militarised communication that began in the US in April, 1917 with the institution of the Committee on Public Information (CPI), headed by George Creel and tasked with persuading a divided US public to enter World War I. The book argues that the CPI’s influence extends unbroken into the present day, as it provi