Strategic Communication: SAGE Benchmarks in Communication
Editat de Robert L. Heath, Anne Gregoryen Limba Engleză Hardback – 18 noi 2014
This Major Work captures the definitions, key developments and future of the field through a carefully-selected collection of seminal papers on the topic.
Volume One: Defining Strategic Communication: Groundings, Forewarnings, and Calls to Action
Volume Two: Public Arena: Input, Power, Converging/Diverging Voices, and Tensions
Volume Three: Discursive and Dialogic Organizations and the Stakeholder View: Social Constructions and Functionalist Perspectives
Volume Four: The Future of Strategic Communication: Organizational and Societal Well-being, Influences, Measures, and New Directions
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Specificații
ISBN-13: 9781446275832
ISBN-10: 1446275833
Pagini: 1680
Dimensiuni: 156 x 234 x 114 mm
Greutate: 3.1 kg
Ediția:Four-Volume Set
Editura: SAGE Publications
Colecția Sage Publications Ltd
Seria SAGE Benchmarks in Communication
Locul publicării:London, United Kingdom
ISBN-10: 1446275833
Pagini: 1680
Dimensiuni: 156 x 234 x 114 mm
Greutate: 3.1 kg
Ediția:Four-Volume Set
Editura: SAGE Publications
Colecția Sage Publications Ltd
Seria SAGE Benchmarks in Communication
Locul publicării:London, United Kingdom
Cuprins
Introduction to Master Works In Strategic Communication
VOLUME ONE: DEFINING STRATEGIC COMMUNICATION: GROUNDINGS, FOREWARNINGS, AND CALLS TO ACTION
Defining Strategic Communication - Kirk Hallahan et al.
Towards a Postmodern Research Agenda for Public Relations - Derina Holtzhausen
Strategic Communication and the Public Sphere from a European Perspective - Günter Bentele and Howard Nothhaft
Strategic Communication: An Institutional Perspective - Swaran Sandhu
Strategic Communication: Pillars and Perspectives of an Alternative Paradigm - Derina Holthauzen and Ansgar Zerfass
Bridging Corporate and Organizational Communication: Review, Development and a Look to the Future - Lars Thøger Christensen and Joep Cornelissen
Reviewing Public Relations Research and Scholarship in the 21st Century - Anne Gregory
How Public Relations Works: Theoretical Roots and Public Relations Perspectives - Øyvind Ihlen and Betteke van Ruler
Contribution of Public Relations to Organizational Strategy Formulation - Benita Steyn
Understanding Strategy in Communication Management - Juliana Raupp and Olaf Hoffjann
Identity Based Views of the Corporation: Insights from Corporate Identity, Organizational Identity, Social Identity, Visual Identity, Corporate Brand Identity and Corporate Image - John Balmer
Public Relations Literacy: Developing Critical Consumers of Public Relations - Sherry Jean Holladay and William Timothy Coombs
Refurnishing the Grunig Edifice: Strategic Public Relations Management, Strategic Communication and Organizational Leadership - Nigel de Bussy
Defining Corporate Communication - Joep Cornelissen
Reputation, Communication, and the Corporate Brand - Peggy Simcic Brønn
Strategic Alignment: A Missing Link in the Relationship between Strategic Consensus and Organizational Performance - Jorge Walter et al.
Defining the “Object” of Public Relations Research: A New Starting Place - Lee Edwards
Public Relations in a Postmodern World - Gary Radford
The Stockholm Accords - Global Alliance for Public Relations and Communication Management
The Melbourne Mandate - Global Alliance for Public Relations and Communication Management
VOLUME TWO: PUBLIC ARENA: INPUT, POWER, CONVERGING/DIVERGING VOICES, AND TENSIONS
Some Dare Call It Power - Cynthia Hardy and Stewart Clegg
Applying Sociology to Public Relations: A Commentary - Günter Bentele and Stefan Wehmeier
A Public Relations Identity for the 2010s - Øyvind Ihlen and Piet Verhoeven
Epistemological Modesty: Critical Reflections on Public Relations Thought - Robert Brown
Towards a More Dynamic Stakeholder Model: Acknowledging Multiple Issue Arenas - Vilma Luoma-aho and Marita Vos
The Role of Analogy and Metaphor in the Framing and Legitimization of Strategic Change - Joep Cornelissen, Robin Holt and Mike Zundel
Reflective Management: Seeing the Organization as if from Outside - Susanne Holmström
Implications of Complexity Theory for Public Relations: Beyond Crisis - Dawn Gilpin and Priscilla Murphy
Strategy Making and Planning in the Communications Context - Danny Moss
Reframing Trust, Power and Public Relations in Global Financial Discourses: Experts and the Production of Mistrust in Life Insurance - Clea Bourne
Stakeholders, Politics and Power: Towards an Understanding of Stakeholder Identification and Salience in Government - Nigel De Bussy and Lorissa Kelly
Building Social Capital through Rhetoric and Public Relations - Maureen Taylor
Is the Universe of Democracy, Rhetoric, and Public Relations Whole Cloth or Three Separate Galaxies? - Robert Heath, Damion Waymer and Michael Palenchar
Communication Dimensions of the UK Foot and Mouth Disease Crisis - Anne Gregory
Intersectionality and Publics: How Exploring Publics’ Multiple Identities Questions Basic Public Relations Concepts - Jennifer Vardeman-Winter, Natalie Tindall and Hua Jiang
Towards a Dialogic Theory of Public Relations - Michael Kent and Maureen Taylor
A Measure of Relationship Cultivation Strategies - Eyun-Jung Ki and Linda Childers Hon
Rhetoric, Climate Change, and Corporate Identity Management - Finn Frandsen and Winni Johansen
The Strategic Communication Imperative - Paul Argenti, Robert Howell and Karen Beck
Extract from Building Belief: A New Model for Activating Corporate Character & Authentic Advocacy - Arthur W. Page Society
Extract from The Authentic Enterprise - Arthur W. Page Society
VOLUME THREE: DISCURSIVE AND DIALOGIC ORGANIZATIONS AND THE STAKEHOLDER VIEW: SOCIAL CONSTRUCTIONS AND FUNCTIONALIST PERSPECTIVES
Organization as Communication: A Luhmannian Perspective - Dennis Schoenborn
Problem Solving and Communicative Action: A Situational Theory of Problem Solving - Jeong-Nam Kim and James Grunig
A Process Model of Internal and External Legitimacy - Israel Drori and Benson Honig
Toward a Theory of Stakeholder Identification and Salience: Defining the Principle of Who and What Really Counts - Ronald Mitchell, Bradley Agle and Donna Wood
Prioritizing Stakeholders for Public Relations - Brad Rawlins
Standardization in Public Relations Measurement and Evaluation - David Michaelson and Don Stacks
How Institutions Communicate; or How Does Communication Institutionalize - Cynthia Hardy
External Organizational Rhetoric: Bridging Management and Sociopolitical Discourse - Robert Heath
The Transformational Potential of Public Policy Discourse - Judy Motion and Shirley Leitch
How Moral Arguments Influence Economic Decisions and Organizational Legitimacy – The Case of Offshoring Production - Martin Schroder
Communicative Leadership - Sven Hamrefors
Authenticity in Organizational Context: Fragmentation, Contradiction and Loss of Control - Lee Edwards
An Examination of Differences between Organizational Legitimacy and Organizational Reputation - David Deephouse and Suzanne Carter
Integrating Issue Management and Strategic Planning: Unfulfilled Promise or Future Opportunity? - Tony Jaques
Investigating the Convergent Validity of Organizational Trust - Vinita Agarwal
Authenticity in Management Metaconversations - Simon Torp
Socially Mediated Authenticity - Dawn Gilpin, Edward Palazzolo and Nicholas Brody
Stakeholders, Politics, and Power: Towards an Understanding of Stakeholder Identification and Salience in Government - Nigel de Bussy and Lorissa Kelly
Involving Stakeholders in Developing Corporate Brands: The Communication Dimension - Anne Gregory
Public Relations as Dialogic Expertise? - Magda Pieczka
VOLUME FOUR: THE FUTURE OF STRATEGIC COMMUNICATION: ORGANIZATIONAL AND SOCIETAL
Horizons in Strategic Communication: Theorising a Paradigm Shift - James Mahoney
Public Relations and Neo-Institutional Theory - Magnus Fredriksson, Josef Pallas and Stefan Wehmeier
Public Relations and the New Institutionalism: In Search of a Theoretical Framework - Finn Frandsen and Winni Johansen
How Institutions Communicate: Institutional Messages, Institutional Logics, and Organizational Communication - John Lammers
Help or Hype: Symbolic or Behavioral Communication during Hurricane Katrina - Karen Mishra
Public Relations and “Its” Media: Exploring the Role of Trade Media in the Enactment of Public Relations’ Professional Project - Lee Edwards and Magda Pieczka
Community Engagement and Risk Management - Katherine McComas
Critiquing Community Engagement - Sarah Dempsey
Engaging Communities: Ostrom’s Economic Commons, Social Capital and Public Relations - Paul Willis
Institutionalizing of Communication Management: A Theoretical Framework - Christina Grandien and Catrin Johansson
The Evolution of the Employee Engagement Concept: Communication Implications - Mary Welch
Commentary: New Technologies, Public Relations, and Democracy - Ray Hiebert
The Narrated Organization: Implications of a Narrative Corporate Identity Vocabulary for Strategic Self-Storying - Trine Susanne Johansen
The Corporate Communications Scorecard: A Framework for Managing and Evaluating Communication Strategies - Ansgar Zerfass
Directions in Social Media for Professionals and Scholars - Michael Kent
Corporate Reputation and the Discipline of Corporate Communication - Peggy Simcic Brønn
Does Public Relations Scholarship Have a Place in Race? - Damion Waymer
Globalisation, Public Relations, and Activism for Social Change: A Culture-Centered Approach - Mohan Dutta
Divided We Stand: Defying Hegemony in Public Relations Theory and Practice? - Anne Gregory and Gregor Halff
“If It’s a Woman’s Issue, I Pay Attention to It”; Gendered and Intersectional Complications in the Heart Truth Media Campaign - Jennifer Vardeman-Winter and Natalie Tindall
Strategic Alignment: A Missing Link in the Relationship between Strategic Consensus and Organizational Performance - Jorge Walter et al.
Toward a Crisis Pre-Emptive Image Management Model - Augustine Pang
VOLUME ONE: DEFINING STRATEGIC COMMUNICATION: GROUNDINGS, FOREWARNINGS, AND CALLS TO ACTION
Defining Strategic Communication - Kirk Hallahan et al.
Towards a Postmodern Research Agenda for Public Relations - Derina Holtzhausen
Strategic Communication and the Public Sphere from a European Perspective - Günter Bentele and Howard Nothhaft
Strategic Communication: An Institutional Perspective - Swaran Sandhu
Strategic Communication: Pillars and Perspectives of an Alternative Paradigm - Derina Holthauzen and Ansgar Zerfass
Bridging Corporate and Organizational Communication: Review, Development and a Look to the Future - Lars Thøger Christensen and Joep Cornelissen
Reviewing Public Relations Research and Scholarship in the 21st Century - Anne Gregory
How Public Relations Works: Theoretical Roots and Public Relations Perspectives - Øyvind Ihlen and Betteke van Ruler
Contribution of Public Relations to Organizational Strategy Formulation - Benita Steyn
Understanding Strategy in Communication Management - Juliana Raupp and Olaf Hoffjann
Identity Based Views of the Corporation: Insights from Corporate Identity, Organizational Identity, Social Identity, Visual Identity, Corporate Brand Identity and Corporate Image - John Balmer
Public Relations Literacy: Developing Critical Consumers of Public Relations - Sherry Jean Holladay and William Timothy Coombs
Refurnishing the Grunig Edifice: Strategic Public Relations Management, Strategic Communication and Organizational Leadership - Nigel de Bussy
Defining Corporate Communication - Joep Cornelissen
Reputation, Communication, and the Corporate Brand - Peggy Simcic Brønn
Strategic Alignment: A Missing Link in the Relationship between Strategic Consensus and Organizational Performance - Jorge Walter et al.
Defining the “Object” of Public Relations Research: A New Starting Place - Lee Edwards
Public Relations in a Postmodern World - Gary Radford
The Stockholm Accords - Global Alliance for Public Relations and Communication Management
The Melbourne Mandate - Global Alliance for Public Relations and Communication Management
VOLUME TWO: PUBLIC ARENA: INPUT, POWER, CONVERGING/DIVERGING VOICES, AND TENSIONS
Some Dare Call It Power - Cynthia Hardy and Stewart Clegg
Applying Sociology to Public Relations: A Commentary - Günter Bentele and Stefan Wehmeier
A Public Relations Identity for the 2010s - Øyvind Ihlen and Piet Verhoeven
Epistemological Modesty: Critical Reflections on Public Relations Thought - Robert Brown
Towards a More Dynamic Stakeholder Model: Acknowledging Multiple Issue Arenas - Vilma Luoma-aho and Marita Vos
The Role of Analogy and Metaphor in the Framing and Legitimization of Strategic Change - Joep Cornelissen, Robin Holt and Mike Zundel
Reflective Management: Seeing the Organization as if from Outside - Susanne Holmström
Implications of Complexity Theory for Public Relations: Beyond Crisis - Dawn Gilpin and Priscilla Murphy
Strategy Making and Planning in the Communications Context - Danny Moss
Reframing Trust, Power and Public Relations in Global Financial Discourses: Experts and the Production of Mistrust in Life Insurance - Clea Bourne
Stakeholders, Politics and Power: Towards an Understanding of Stakeholder Identification and Salience in Government - Nigel De Bussy and Lorissa Kelly
Building Social Capital through Rhetoric and Public Relations - Maureen Taylor
Is the Universe of Democracy, Rhetoric, and Public Relations Whole Cloth or Three Separate Galaxies? - Robert Heath, Damion Waymer and Michael Palenchar
Communication Dimensions of the UK Foot and Mouth Disease Crisis - Anne Gregory
Intersectionality and Publics: How Exploring Publics’ Multiple Identities Questions Basic Public Relations Concepts - Jennifer Vardeman-Winter, Natalie Tindall and Hua Jiang
Towards a Dialogic Theory of Public Relations - Michael Kent and Maureen Taylor
A Measure of Relationship Cultivation Strategies - Eyun-Jung Ki and Linda Childers Hon
Rhetoric, Climate Change, and Corporate Identity Management - Finn Frandsen and Winni Johansen
The Strategic Communication Imperative - Paul Argenti, Robert Howell and Karen Beck
Extract from Building Belief: A New Model for Activating Corporate Character & Authentic Advocacy - Arthur W. Page Society
Extract from The Authentic Enterprise - Arthur W. Page Society
VOLUME THREE: DISCURSIVE AND DIALOGIC ORGANIZATIONS AND THE STAKEHOLDER VIEW: SOCIAL CONSTRUCTIONS AND FUNCTIONALIST PERSPECTIVES
Organization as Communication: A Luhmannian Perspective - Dennis Schoenborn
Problem Solving and Communicative Action: A Situational Theory of Problem Solving - Jeong-Nam Kim and James Grunig
A Process Model of Internal and External Legitimacy - Israel Drori and Benson Honig
Toward a Theory of Stakeholder Identification and Salience: Defining the Principle of Who and What Really Counts - Ronald Mitchell, Bradley Agle and Donna Wood
Prioritizing Stakeholders for Public Relations - Brad Rawlins
Standardization in Public Relations Measurement and Evaluation - David Michaelson and Don Stacks
How Institutions Communicate; or How Does Communication Institutionalize - Cynthia Hardy
External Organizational Rhetoric: Bridging Management and Sociopolitical Discourse - Robert Heath
The Transformational Potential of Public Policy Discourse - Judy Motion and Shirley Leitch
How Moral Arguments Influence Economic Decisions and Organizational Legitimacy – The Case of Offshoring Production - Martin Schroder
Communicative Leadership - Sven Hamrefors
Authenticity in Organizational Context: Fragmentation, Contradiction and Loss of Control - Lee Edwards
An Examination of Differences between Organizational Legitimacy and Organizational Reputation - David Deephouse and Suzanne Carter
Integrating Issue Management and Strategic Planning: Unfulfilled Promise or Future Opportunity? - Tony Jaques
Investigating the Convergent Validity of Organizational Trust - Vinita Agarwal
Authenticity in Management Metaconversations - Simon Torp
Socially Mediated Authenticity - Dawn Gilpin, Edward Palazzolo and Nicholas Brody
Stakeholders, Politics, and Power: Towards an Understanding of Stakeholder Identification and Salience in Government - Nigel de Bussy and Lorissa Kelly
Involving Stakeholders in Developing Corporate Brands: The Communication Dimension - Anne Gregory
Public Relations as Dialogic Expertise? - Magda Pieczka
VOLUME FOUR: THE FUTURE OF STRATEGIC COMMUNICATION: ORGANIZATIONAL AND SOCIETAL
Horizons in Strategic Communication: Theorising a Paradigm Shift - James Mahoney
Public Relations and Neo-Institutional Theory - Magnus Fredriksson, Josef Pallas and Stefan Wehmeier
Public Relations and the New Institutionalism: In Search of a Theoretical Framework - Finn Frandsen and Winni Johansen
How Institutions Communicate: Institutional Messages, Institutional Logics, and Organizational Communication - John Lammers
Help or Hype: Symbolic or Behavioral Communication during Hurricane Katrina - Karen Mishra
Public Relations and “Its” Media: Exploring the Role of Trade Media in the Enactment of Public Relations’ Professional Project - Lee Edwards and Magda Pieczka
Community Engagement and Risk Management - Katherine McComas
Critiquing Community Engagement - Sarah Dempsey
Engaging Communities: Ostrom’s Economic Commons, Social Capital and Public Relations - Paul Willis
Institutionalizing of Communication Management: A Theoretical Framework - Christina Grandien and Catrin Johansson
The Evolution of the Employee Engagement Concept: Communication Implications - Mary Welch
Commentary: New Technologies, Public Relations, and Democracy - Ray Hiebert
The Narrated Organization: Implications of a Narrative Corporate Identity Vocabulary for Strategic Self-Storying - Trine Susanne Johansen
The Corporate Communications Scorecard: A Framework for Managing and Evaluating Communication Strategies - Ansgar Zerfass
Directions in Social Media for Professionals and Scholars - Michael Kent
Corporate Reputation and the Discipline of Corporate Communication - Peggy Simcic Brønn
Does Public Relations Scholarship Have a Place in Race? - Damion Waymer
Globalisation, Public Relations, and Activism for Social Change: A Culture-Centered Approach - Mohan Dutta
Divided We Stand: Defying Hegemony in Public Relations Theory and Practice? - Anne Gregory and Gregor Halff
“If It’s a Woman’s Issue, I Pay Attention to It”; Gendered and Intersectional Complications in the Heart Truth Media Campaign - Jennifer Vardeman-Winter and Natalie Tindall
Strategic Alignment: A Missing Link in the Relationship between Strategic Consensus and Organizational Performance - Jorge Walter et al.
Toward a Crisis Pre-Emptive Image Management Model - Augustine Pang
Descriere
This Major Work captures the definitions, key developments and future of the field of strategic communication through a carefully selected collection of seminal papers on the topic.