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Strategic Management in the Media

Autor Lucy Küng
en Limba Engleză Paperback – 11 dec 2023
Drawing from a wider range of disciplines than is often the case in media management research, this fully revised third edition of the classic textbook on strategy in the media offers a compelling introduction to theories of strategy and management.
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Specificații

ISBN-13: 9781529773699
ISBN-10: 1529773695
Pagini: 282
Dimensiuni: 170 x 244 x 16 mm
Greutate: 0.45 kg
Ediția:3. Auflage
Editura: SAGE Publications Ltd

Notă biografică

Lucy Küng, Reuters Institute, University of Oxford, and University of Oslo
She is the author of Innovators in Digital News (2015, IB Taurus), The Internet and the Mass Media (Sage, 2014), When Innovation Fails to Disrupt: The Launch of BBC News Online (2007), and  Inside the BBC and CNN: Managing Media Organisations (2000, Routledge)

 

Cuprins

Chapter 1: Introduction
Chapter 2: The Strategic Context
Chapter 3: Strategic Concepts for the Media
Chapter 4: Strategic Responses to Technological Change
Chapter 5: Creativity and Innovation
Chapter 6: Culture and Strategy
Chapter 7: Leadership
Chapter 8: Conclusions - Generative AI and the Disruption of Digital

Recenzii

"Covering an industry full of hope and hype, Küng’s book stands out for its focus on concepts, drivers, and dynamics. Its scope and learning are brilliant and dazzling--the ascendancy of the media tech sector, the culture of digital organizations, their creative workforce, and their strategic leadership. This greatly updated and upgraded edition will be a source of insight for aspiring students and a tool for industry veterans who seek the perspective of academia."

"In the age of relentless technological disruption, unlimited media distribution, artificial scarcity, content abundance, and non-professionalized creators and practices, successful media firms are more dependent than ever on strategic media management. In her first book, Lucy Küng identified the core concepts, strategic themes, and best practices in the field. In her second edition, Küng articulates the iterative dimensions of the media industries to account for an ever-increasing array of challenges and strategies."
"A landmark contribution to scholarship in the area of media management, Lucy Küng’s excellent and most welcome revised Strategic Management in the Media provides an empirically rich and analytically sharp-sighted guide to the forces, concepts and issues governing contemporary organizational strategies in a complex and dynamic digital media environment."

"In this second edition of a book many found invaluable for research and teaching, including myself, Küng accomplishes a challenging task: to preserve all the best qualities of the first edition while both extending the scope and deepening understandings about strategic management theory in application to media industries. She has thoroughly updated an already rich assortment of case studies to ensure a much needed contemporary view of how theory informs practice, and the reverse."

"Once again, Lucy Küng has produced the standard text in media management. Fully updated, it offers a comprehensive and accessible guide to strategic management in the media for students, lecturers and researchers. It is compulsory reading in my classes!"