Strategic Management
Autor Colin Whiteen Limba Engleză Paperback – 15 feb 2004
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Specificații
ISBN-13: 9781403904003
ISBN-10: 1403904006
Pagini: 840
Dimensiuni: 189 x 246 x 48 mm
Greutate: 1.62 kg
Ediția:2004
Editura: Bloomsbury Publishing
Colecția Red Globe Press
Locul publicării:London, United Kingdom
ISBN-10: 1403904006
Pagini: 840
Dimensiuni: 189 x 246 x 48 mm
Greutate: 1.62 kg
Ediția:2004
Editura: Bloomsbury Publishing
Colecția Red Globe Press
Locul publicării:London, United Kingdom
Caracteristici
Provides a wide range of international case examples from Well-known organizations in all regions of the world 60 Strategy in Action short case examples plus long case studies allows students to see how strategy is implemented in practice
Notă biografică
COLIN WHITE is a Professor in the Graduate School of Management at La Trobe University, Australia. The school, which he established, has an international reputation, with links to over 100 universities worldwide, and offers teaching and training programs throughout Asia. Colin himself has worked at Leningrad University, the University of Wales, Swansea and, most recently at Kansai Gaidai University in Japan. He also teaches regularly in China.
Cuprins
ProloguePART I: INTRODUCING STRATEGIC MANAGEMENTIntroducing Strategy and Strategy MakingThinking and Acting StrategicallyAdopting a Global PerspectiveReading an Uncertain FuturePART II: STRATEGIC ENVIRONMENTS & COMPETITIVE ADVANTAGESIdentifying Opportunities and Risks Reading the Competitive Environment Analysing Resources, Capabilities and Core Competencies Creating & Maintaining Competitive Advantage Reducing Cost Differentiating the Product PART III: STRATEGIC DILEMMAS Determining the Size of an EnterpriseIntegrating the Strategists When to Compete and when to Co-operate?Managing Risk Participating in the Global Economy Part IV: BRINGING IT ALL TOGETHER Formulating Strategy Implementing Strategy Monitoring Strategic PerformancePart V: STRATEGIC ANALYSIS AND AUDIT Long Case Studies Epilogue Glossary Bibliography Company Index Subject Index.