Strategic Management
Autor H. Ansoffen Limba Engleză Hardback – 11 mai 2007
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Specificații
ISBN-13: 9780230525481
ISBN-10: 0230525482
Pagini: 233
Ilustrații: XV, 251 p.
Dimensiuni: 140 x 216 x 20 mm
Greutate: 0.45 kg
Ediția:2007
Editura: Palgrave Macmillan UK
Colecția Palgrave Macmillan
Locul publicării:London, United Kingdom
ISBN-10: 0230525482
Pagini: 233
Ilustrații: XV, 251 p.
Dimensiuni: 140 x 216 x 20 mm
Greutate: 0.45 kg
Ediția:2007
Editura: Palgrave Macmillan UK
Colecția Palgrave Macmillan
Locul publicării:London, United Kingdom
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Cuprins
Introduction; G-I.Nakamura Memorial Article; R.Ansoff Introduction The Overall Framework The Environment in a Historical Perspective Model of Budgeting Behavior Model of Environmental Turbulence Strategic Capability Power Aspirations and Culture Strategic Leadership Model of Strategic Choice Transition Behavior Model of Transition Behavior The Basic Axioms References Index
Notă biografică
H. IGOR ANSOFF (1918-2002) was an applied mathematician and business manager. He is well known as the pioneer and father of Strategic Management
Ansoff studied at Brown University, where he received his Doctorate. He joined UCLA in the Senior Executive Program. Ansoff was a distinguished professor at United States International University (now Alliant International University) for 17 years, where his work in strategic management research is still continued by several institutes. During his career he consulted with many multinational corporations including Philips, General Electric, Gulf, IBM, Sterling and Westinghouse. Ansoff was the first management guru to recognize the need for strategic planning for firms operating in an increasingly complex and turbulent business environment. Strategic Management was first published in 1979, and this classic text is as relevant in the current business climate as ever before.
Ansoff studied at Brown University, where he received his Doctorate. He joined UCLA in the Senior Executive Program. Ansoff was a distinguished professor at United States International University (now Alliant International University) for 17 years, where his work in strategic management research is still continued by several institutes. During his career he consulted with many multinational corporations including Philips, General Electric, Gulf, IBM, Sterling and Westinghouse. Ansoff was the first management guru to recognize the need for strategic planning for firms operating in an increasingly complex and turbulent business environment. Strategic Management was first published in 1979, and this classic text is as relevant in the current business climate as ever before.