Cantitate/Preț
Produs
Total produse
Vezi coșul
Understanding and Profiting from Intellectual Property: A guide for Practitioners and Analysts de D. Yang

Understanding and Profiting from Intellectual Property: A guide for Practitioners and Analysts

Autor D. Yang
en Limba Engleză Hardback – 24 apr 2008
A new look at the strategic and managerial issues surrounding intellectual property (IP) and international commercialization in the international market. Four sections cover fundamentals of IP, country factors and their impact on IP, international management of IP and international strategies of IP with case studies and statistical data.
Citește tot Restrânge

Toate formatele și edițiile

Toate formatele și edițiile Preț Express
Paperback (2) 36901 lei  6-8 săpt.
  Palgrave Macmillan UK – 24 apr 2008 36901 lei  6-8 săpt.
  Palgrave Macmillan UK – 4 dec 2012 36937 lei  6-8 săpt.
Hardback (1) 37356 lei  6-8 săpt.
  Palgrave Macmillan UK – 24 apr 2008 37356 lei  6-8 săpt.

Preț: 37356 lei

Nou

Puncte Express: 560
Preț estimativ în valută:
7149€ • 7589$ • 5957£

Carte tipărită la comandă

Livrare economică 26 decembrie 24 - 09 ianuarie 25

 Adaugă în coș

Wish list
Gift list
Am citit!
Adaugă în listă
Preluare comenzi: 021 569.72.76

Specificații

ISBN-13: 9781403991720
ISBN-10: 1403991723
Pagini: 309
Ilustrații: XXII, 309 p.
Dimensiuni: 140 x 216 x 24 mm
Greutate: 0.54 kg
Ediția:2008
Editura: Palgrave Macmillan UK
Colecția Palgrave Macmillan
Locul publicării:London, United Kingdom

Cuprins

1: Understanding and Profiting from IP: A Beginning    PART I: INTELLECTUAL PROPERTY FUNDAMENTALS 2 Intellectual Property Theories 3: Intellectual Property Systems PART II: INTELLECTUAL PROPERTY ENVIRONMENTS 4: The Effects of Intellectual Property on Political Economy 5: The Effects of Political Economy on Intellectual Property 6: The Effects of Culture on Intellectual Property   PART III: INTELLECTUAL PROPERTY MANAGEMENT  7: Managing Intellectual Property Assets 8: Valuing Intellectual Property   PART IV: INTELLECTUAL PROPERTY STRATEGIES 9: Commercialising Intellectual Property Internationally 10: Licensing and Contracting Intellectual Property Internationally 11: Global Piracy and Strategic Responses 12: Understanding and Profiting from IP: New Beginnings

Recenzii

'This is well-researched and thought-provoking read for both the academic and business communities.' Anuradha Swaminathan, World Intellectual Property Organization

Notă biografică

DELI YANG is R. Burr and D. Clark Professor in International Business at Trinity University, San Antonio, Texas, USA. She has a BSc in Economics, an MBA and MSc in IB, and a PhD of Management Science in International Management of Intellectual Property. Before embarking on her academic career, she also had professional experience in government policy and international trading. Since the early 1990s, she has been researching IP from the IB angle. She has also been collaborating with multinationals and academics across the world on projects related to IP businesses. As a consultant of the World IP Organization, UN, she has been actively involved with benchmarking global IP systems.