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Strategic Modelling and Business Dynamics 2e + Web site – A Feedback Systems Approach de JDW Morecroft

Strategic Modelling and Business Dynamics 2e + Web site – A Feedback Systems Approach

Autor JDW Morecroft
en Limba Engleză Paperback – 25 iun 2015
Insightful modelling of dynamic systems for better business strategy The business environment is constantly changing and organisations need the ability to rehearse alternative futures.
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Specificații

ISBN-13: 9781118844687
ISBN-10: 1118844688
Pagini: 504
Dimensiuni: 189 x 246 x 27 mm
Greutate: 0.98 kg
Ediția:2nd Edition
Editura: Wiley
Locul publicării:Chichester, United Kingdom

Public țintă

Primary Market: Based on John Morecroft s successful MBA course at LBS, this is an advanced text for graduate courses on systems modeling. This is a relatively small, select market, with a scattering of courses taught across the UK, notably at Warwick and Loughborough Universities in MBA, PhD and specialist masters teaching (about 30 a year),  CASS, Southbank and Kingston in London; at Liverpool, Nottingham, Durham, Strathclyde and Aberdeen.  There is an increased number of specialist masters courses attracting students who want to delay their entry into the challenging job market, and John Morecroft has an established reputation in the US and Europe.  Sales of  the current edition show that we sell a maximum of 350 copies a year in the UK, and 500 a year split between the US and Asia.
The author uses 50 a year at LBS,  and says the main adopters he is aware of outside the UK are in
University of Bergen
SUNY Buffalo
Insper, Brazil
Duke NUS
Franeker Management Academie, Netherlands
Lugano, Switzerland
Australian School of Business
Universität Siegen, Germany
Secondary Market:  professionals in business dynamics and business modeling short courses for consulting, OR, decision making and IT.  JM has a large international corporate network including Shell, McKinseywould be interested in discussing the provision of customized versions to corporate customers:  by printing and binding selected chapters personalised with a corporate logo.  We would need to establish quantity and price to see if this is a viable strategy alongside the main book.
The improvements to the web materials in this edition should increase the value of the book as a teaching tool.

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Notă biografică