Strategic Negotiations for Sustainable Value: A Guide to Lasting Business Deals
Autor Stefanos Mouzasen Limba Engleză Hardback – 5 iul 2022
Creating and capturing sustainable value is not a fixed entity but rather the outcome of long and time-consuming negotiations that affect further negotiations. Providing illustrative international case studies throughout each chapter, this book explores:
- the strategic challenges that managers face in their markets today;
- the practical, analytical tools that needed to create and capture value that is sustainable;
- the behavioral biases and cognitive errors in strategic negotiations;
- the various ways by which negotiators manifest their business agreements in contracts;
- the managerial implications of strategic negotiations.
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Taylor & Francis – 5 iul 2022 | 758.42 lei 43-57 zile |
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Specificații
ISBN-13: 9780367430597
ISBN-10: 0367430592
Pagini: 184
Ilustrații: 5 Tables, black and white; 11 Line drawings, black and white; 11 Illustrations, black and white
Dimensiuni: 156 x 234 x 13 mm
Greutate: 0.38 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom
ISBN-10: 0367430592
Pagini: 184
Ilustrații: 5 Tables, black and white; 11 Line drawings, black and white; 11 Illustrations, black and white
Dimensiuni: 156 x 234 x 13 mm
Greutate: 0.38 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom
Public țintă
Postgraduate, Professional, and Undergraduate AdvancedCuprins
1. Understanding Strategic Negotiations 2. The Challenges that Negotiators Face [Case: The Laundry & Cleaning Case] 3. Negotiation as Process [Case: UN Climate Negotiations] 4. Behaviour in Negotiations: Biases and Errors [Case: Herd Behaviour of Banks] 5. Negotiating Contracts [Case: Baird v Marks & Spencer] 6. Managerial Implications: Looking Ahead
Notă biografică
Stefanos Mouzas is a Professor of Marketing and Strategy in the Department of Marketing at Lancaster University Management School, UK.
Descriere
1. Understanding Strategic Negotiations 2. The Challenges that Negotiators Face 3. Negotiation as a Process 4. Behaviour in Negotiations: Biases and Errors 5. Negotiating Contracts 6. Managerial Implications: Looking Ahead