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Strategic Orientation and Alliance Portfolio Configuration: The Interdependence of Strategy and Alliance Portfolio Management

Autor Katharina Wratschko Cuvânt înainte de Prof. Dr. Gerhard Speckbacher
en Limba Engleză Paperback – 14 mai 2009
Strategic management research is about explaining why some firms continuously outperform others. Recent research has been focusing on the study of alliances as vehicles to boost competitive – or better: collaborative – advantage. Moving beyond the dyadic level, corporate networks have become a very popular field of research. Whereas a lot of research has already been done on costs and benefits of networks, little has been said about the alignment of network configuration (e. g. the mix of strong and weak ties or the quantity and diversity of ties) and strategic orientation. Since different network configurations bring about distinct benefits for the collaborating partners, the fit between strategic goals and network configuration influences whether and how value is generated on a firm and dyadic level. Katharina Wratschko combines Transaction Cost Theory and Resource Based Theory with Social Network Theory to analyze this question theoretically. Her ambitious work reveals important insights on how focal firms build and design their alliance networks to match their strategic resource needs. Based on a sound theoretical analysis she develops a set of hypotheses which are empirically tested using data from the pharmaceutical industry. The quality of insights and results derived from this work prove that Katharina Wratschko is not only a highly dedicated but also a very inspiring researcher. As a colleague at the Institute for Strategic Management and Management Control she inspired all of us to view matters from a network perspective.
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Specificații

ISBN-13: 9783834917089
ISBN-10: 3834917087
Pagini: 200
Ilustrații: XV, 182 p. 19 illus.
Dimensiuni: 148 x 210 x 14 mm
Greutate: 0.25 kg
Ediția:2009
Editura: Gabler Verlag
Colecția Gabler Verlag
Locul publicării:Wiesbaden, Germany

Public țintă

Research

Cuprins

Theoretical underpinnings of alliance and network research.- Theoretical underpinnings of organizational configurations.- Theory and Hypotheses.- Empirical Setting: The pharmaceutical industry.- Methods.- Step 1: Identifying homogeneous strategic types.- Step 2: Analyzing the strategy – alliance portfolio alignment.- Discussion.- Conclusion and implications for future research.

Notă biografică

Dr. Katharina Wratschko promovierte bei Prof. Dr. Gerhard Speckbacher am Institut für Unternehmensführung, Controlling und Beratung an der Wirtschaftsuniversität Wien. Sie ist im Bereich Strategie & Corporate Development bei der Österreichischen Elektrizitätswirtschafts-AG in Wien tätig.

Textul de pe ultima copertă

Strategic alliances have become an integral part of a firm’s strategy. Despite the growing empirical evidence of the strategic importance of alliances, the influence of a firm’s strategy on the design of its alliance portfolio has hardly been addressed by strategic management research.

Following the resource-based view, social network theory and transaction cost theory, Katharina Wratschko shows the complex relationship between a firm’s business strategy and its alliance portfolio. Using Miles and Snow’s strategic typology as integrative framework, sample firms are clustered into strategic types. Results confirm that alliance portfolio characteristics (size, diversity, tie strength) differ significantly between strategy groups within the same industry. Hypotheses are tested with extensive data on the alliance portfolios of 90 US-listed pharmaceutical companies (roughly 2800 alliances). Results confirm the high interdependence of business strategy and alliance portfolio management.