Strategic Thinking: Today’s Business Imperative
Autor Irene M. Duhaime, Larry Stimpert, Julie Chesleyen Limba Engleză Hardback – 2 aug 2011
Offering professors and business people who are intrigued by the ideas introduced in Peter Senge’s books ways to apply those ideas and principles in the classroom and in the companies in which they work, the book puts managers front and center.
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Specificații
ISBN-13: 9780415875028
ISBN-10: 0415875021
Pagini: 344
Ilustrații: 19 color tables, 58 color line drawings and Following Impression Management
Dimensiuni: 187 x 235 x 21 mm
Greutate: 0.73 kg
Ediția:New.
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom
ISBN-10: 0415875021
Pagini: 344
Ilustrații: 19 color tables, 58 color line drawings and Following Impression Management
Dimensiuni: 187 x 235 x 21 mm
Greutate: 0.73 kg
Ediția:New.
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom
Cuprins
1. Managerial Decision Making and Strategic Management 2. Competitive Advantage 3. Managers and the Strategic Decision Making in Business Firms 4. Frameworks for the Analysis of Industry Environments 5. A Dynamic Model of Industry Structuring 6. Business Definition and Positioning 7. Business Strategy and Competitive Advantage 8. Business Strategy and Competitive Advantage in Emerging Industries and for Online Businesses 9. The Challenges of Mature Industry Environments and Competition in Manufacturing and Service Sectors 10. Corporate Strategy and Diversification 11. Organizational Structure and the Implementation of Strategy 12. The Management of Strategic Change
Descriere
As other books on business policy and strategy cover a broad range of topics, models, frameworks, and theories, the unique feature of this book is that it covers all this, but also focuses on how managers of business firms understand their business environments, assess and marshal their firms’ resources, and strive for advantage in the competitive marketplace.