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Styling Masculinity: Gender, Class, and Inequality in the Men's Grooming Industry

Autor Kristen Barber
en Limba Engleză Paperback – 24 aug 2016 – vârsta ani
The twenty-first century has seen the emergence of a new style of man: the metrosexual. Overwhelmingly straight, white, and wealthy, these impeccably coiffed urban professionals spend big money on everything from facials to pedicures, all part of a multi-billion-dollar male grooming industry. Yet as this innovative study reveals, even as the industry encourages men to invest more in their appearance, it still relies on women to do much of the work.
 
Styling Masculinity investigates how men’s beauty salons have persuaded their clientele to regard them as masculine spaces. To answer this question, sociologist Kristen Barber goes inside Adonis and The Executive, two upscale men’s salons in Southern California. Conducting detailed observations and extensive interviews with both customers and employees, she shows how female salon workers not only perform the physical labor of snipping, tweezing, waxing, and exfoliating, but also perform the emotional labor of pampering their clients and pumping up their masculine egos. 
 
Letting salon employees tell their own stories, Barber not only documents occasions when these workers are objectified and demeaned, but also explores how their jobs allow for creativity and confer a degree of professional dignity. In the process, she traces the vast network of economic and social relations that undergird the burgeoning male beauty industry. 
 
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Specificații

ISBN-13: 9780813565521
ISBN-10: 0813565529
Pagini: 256
Ilustrații: 1 figure, 4 tables
Dimensiuni: 152 x 229 x 15 mm
Greutate: 0.37 kg
Ediția:None
Editura: Rutgers University Press
Colecția Rutgers University Press

Notă biografică

KRISTEN BARBER is an assistant professor of sociology and a faculty affiliate in the Women, Gender, and Sexuality Studies program at Southern Illinois University–Carbondale. 

Cuprins

Contents
 
Preface

Acknowledgments

Introduction

1      Men and Beauty: The Historical Expansion of an Industry
2      Rocks Glasses and Color Camo: Selling Beauty to Class-Privileged Men
3      Heterosexual Aesthetic Labor: Hiring and Requiring Women Beauty Workers
4      Hair Care: Emotional Labor and Touching Rules in Men’s Grooming
5      “We’re Men’s Women”: Occupational Choice Narratives of Sameness and Difference

Conclusion

Appendix A. Class, Gender, and the Economy in the Study of Men’s Salons

Appendix B. Participant Demographic Information

Bibliography

Index
 

Recenzii

"A deep examination of the rise of male beauty culture."

"Though the grooming work and shop floor are evocative, Barber's attention moves beyond hair to the social exchanges that take place … bringing together emotional labor, aesthetic labor, and physical labor, all the while highlighting the role of sexuality."

"A well-researched contribution to the sociology of work, gender studies, and consumer culture … Highly recommended."

"Barber's book innovatively combines theories of work, gender, and culture. It makes a significant contribution to masculinities research. Anyone teaching or conducting research on gender, social class, qualitative methods, work, inequalities, and culture will find this book to be compelling. It is nuanced and rich in detail."

"What does it mean that contemporary men are going to salons, getting their nails done, or dyeing their hair? Kristen Barber examines how these practices are intimately related to shifting definitions of masculinity, and actually buttress gender, race, and class inequalities. A compelling and colorful read."

"Barber provides excellent insight into how women groom men while upholding their gender and class identities, and how masculinity and beauty are not at odds with each other. Truly a pleasure."

How it became OK for guys to take care of themselves: an interview with Kristen Barber [http://goo.gl/o3qExa]






"A well-researched book."








Descriere

Styling Masculinity investigates the economic and social relations at the heart of the growing multi-billion-dollar male grooming industry. Conducting detailed observations at two upscale men’s salons, Kristen Barber explores both how male customers are encouraged to invest in their appearance and how female employees do much of the work—not only the physical labor of snipping, tweezing, waxing, and exfoliating, but also the emotional labor of pampering their clients and pumping up their masculine egos.