Successful Industrial Product Innovation: An Integrative Literature Review: Bibliographies and Indexes in Economics and Economic History
Autor Roger J. Calantone, C Anthon Dibenedettoen Limba Engleză Hardback – 24 sep 1990 – vârsta până la 17 ani
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Specificații
ISBN-13: 9780313275715
ISBN-10: 0313275718
Pagini: 184
Dimensiuni: 156 x 235 x 19 mm
Greutate: 0.47 kg
Ediția:New.
Editura: Bloomsbury Publishing
Colecția Greenwood
Seria Bibliographies and Indexes in Economics and Economic History
Locul publicării:New York, United States
ISBN-10: 0313275718
Pagini: 184
Dimensiuni: 156 x 235 x 19 mm
Greutate: 0.47 kg
Ediția:New.
Editura: Bloomsbury Publishing
Colecția Greenwood
Seria Bibliographies and Indexes in Economics and Economic History
Locul publicării:New York, United States
Notă biografică
ROGER J. CALANTONE is Professor of Marketing and Decision Sciences at Michigan State University. Dr. Calantone's articles have been published in Management Science, the Journal of Marketing, and the Journal of Marketing Research.ANTHONY DI BENEDETTO is Assistant Professor of Marketing in the School of Business Management at Temple University. He teaches graduate courses in Product Management, Marketing Systems, Management, and Strategy. Dr. di Benedetto has also written articles for the Journal of Product Innovation Management, R & D Management, and Industrial Marketing Management, among others.
Cuprins
PrefaceProduct InnovationStages in New-Product DevelopmentProduct Diffusion ForecastingThe R & D-Marketing InterfaceOrganizational StructureTechnological TransferObservations and ConclusionsAuthor IndexSubject Index