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Successful Tourism Marketing de Susan Briggs

Successful Tourism Marketing

Autor Susan Briggs
en Limba Engleză Paperback – 31 oct 2000
Travel and tourism is one of the world's largest industries. With improved marketing, most tourism businesses can claim a bigger share of this lucrative but fragmented industry. "Successful Tourism Marketing" is designed to benefit anyone seeking to promote a tourism 'product' or service, whether it is a destination, visitor attraction, hotel or tour operation.
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Specificații

ISBN-13: 9780749434694
ISBN-10: 0749434694
Pagini: 208
Ilustrații: black & white illustrations
Dimensiuni: 153 x 234 x 16 mm
Greutate: 0.37 kg
Ediția:2. Auflage.
Editura: Kogan Page

Recenzii

"Will benefit anyone seeking to promote a tourism product or service either in the UK or overseas. The book provides clear guidance on developing a marketing plan, developing suitable products and the successful use of promotional tools, as well as giving practical examples of effective campaigns." -- ABTA Magazine

"Will benefit anyone seeking to promote a tourism product or service either in the UK or overseas. The book provides clear guidance on developing a marketing plan, developing suitable products and the successful use of promotional tools, as well as giving practical examples of effective campaigns." -- ABTA Magazine

Notă biografică

Susan Briggs