Made to Stick by Chip Heath and Dan Heath - Book Summary - Readtrepreneur
(Disclaimer: This is NOT the original book, but an unofficial summary.)

Not every bright idea turns out to be a hit, on top of the creativity, you need to make your thoughts catch the attention of you audience. Dive in the anatomy of successful ideas and move forward Made to Stick tells the cruel truth about the nature of bright ideas; not all of them have success. In order for an idea to "stick", it must be creative and practical but also attractive for your audience. If they don't catch the attention of the public, who is going to support you? Communicating your ideas in the most attractive way is a skill that you must master and through this in-depth guide about "stick messages" you will become a pro when it comes to having all eyes on your idea.
(Note: This summary is wholly written and published by Readtrepreneur It is not affiliated with the original author in any way)
"The most basic way to get someone's attention is this: Break a pattern." - Chip Heath
Understanding the differences between ideas that thrives and the ones that die is key for your proposal to succeed. In Made to Stick you'll get an in-depth look into the anatomy of successful ideas and how to incorporate their principles into yours. With Charles Kahlenberg's method you'll be able to make your ideas shine brighter than others so it has the attention and support you desire.
P.S. Made to Stick is an extremely helpful book that will give your idea the last characteristic it must have to be successful; the public attention.

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