Supportive Selling combines a clear structure for sales calls and specific, easy-to-learn techniques sellers can use moment-to-moment throughout calls. Dale Olsen, PhD, and Ben Allen-Kingsland draw on a vast body of experience and research on influencing in a range of fields, from Sales to Counseling to Healthcare, to help sellers Present solutions with maximum impact Draw out buyers' most pressing needs Motivate them to act, and Convert them into champions for the sale In any industry... in any field... Supportive Selling can help sellers reach their goals. "Other sales methods give you a road map and a vehicle. "Supportive Selling" will make you an excellent driver." From the Foreword by David Zehren, Zehren-Friedman Associates