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Sustainability and Competitiveness in the Hospitality Industry

Editat de Carlos Costa, Vânia Costa
en Limba Engleză Paperback – 7 apr 2022
The hospitality industry is one of the most significant drivers of economic growth and socioeconomic advances in both developed and developing countries. This industry contributes directly to gross domestic product, job creation, income level, destination expansion, and economic development. Forecasts for 2020 indicated a promising year was ahead for this industry, but the COVID-19 pandemic had a catastrophic impact. Hospitality companies are experiencing one of the biggest, unprecedented crises to date, and experts must now rethink strategies to ensure these businesses' recovery. Sustainability and Competitiveness in the Hospitality Industry focuses on complex issues from a hotel industry perspective. It surveys existing research by reflecting on the pandemic's impacts and generates scenarios for how to strengthen business structures. Covering a wide range of topics such as digital hospitality and tourism products, this reference work is ideal for managers, business professionals, entrepreneurs, practitioners, researchers, academicians, instructors, and students.
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Specificații

ISBN-13: 9781799892861
ISBN-10: 1799892867
Pagini: 340
Dimensiuni: 178 x 254 x 18 mm
Greutate: 0.59 kg
Editura: IGI Global

Descriere

Descriere de la o altă ediție sau format:
Focuses on complex issues from a hotel industry perspective. The book offers a survey of existing research, reflecting on the pandemic's impacts and generating scenarios for how to strengthen business structures.