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Sustainable Luxury and Social Entrepreneurship: Stories from the Pioneers

Editat de Miguel Angel Gardetti, María Eugenia Girón
en Limba Engleză Paperback – 15 mai 2014
Luxury products are now seen by a growing number of global consumers as an important and more widely available way of expressing personal aspirations and values. Most consumers of luxury products and services use them as status symbols and symbols of success. However, the definition of success – and the way it is perceived by others – is changing. Many of these successful consumers now want the brands they use to reflect their concerns and aspirations. Such products come with a heavy social and environmental cost. Sustainable luxury is about rediscovering the old meaning of luxury – a considered purchase of a beautifully crafted object with built-in social and environmental value.The social entrepreneurs documented in this book highlight the relationship between personal values and sustainability, entrepreneurship and innovation in developing and marketing luxury products. The pioneers outline how they have developed inclusive supply chains with poor and vulnerable communities. Their stories prove that luxury need not be a destructive force. Instead, this book opens a window on a world where entrepreneurial pioneers can change the rules of the game.
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Specificații

ISBN-13: 9781783530632
ISBN-10: 1783530634
Pagini: 168
Dimensiuni: 156 x 234 x 10 mm
Greutate: 0.27 kg
Ediția:New.
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom

Public țintă

Postgraduate and Professional Practice & Development

Cuprins

Foreword Oskar Metsavaht (OSKLEN founder and CEO)AcknowledgementsSustainable luxury: Stories from the pioneers María Eugenia Girón (director of Mastercard and IE Business School Premium and Prestige Market Observatory)Stories from the social pioneers in the sustainable luxury sector: A conceptual vision  Miguel Angel Gardetti (Director of the Center for Studies on Sustainable Luxury)1. Elvis & Kresse, UK Kresse Wesling (company founder and director)2. The IOU Project, Spain Kavita Parmar (company founder and director)3. Aïny Savoirs Des Peuple, France Daniel Joutard (company founder and director)4. Pachacuti, UK Carry Somers (company founder and director)5. We Are Knitters, Spain María José Marín (company co-founder and director)6. Positive Luxury, UK Diana Verde Nieto (company founder and director)7. Bottletop, UK Oliver Wayman and Cameron Saul (company founders and directors)8. Big Blue Bike, USA Shudhan Kohli (company founder and director)9. Estancia Peuma Hue, Argentina Evelyn Hoter (company founder and director)About the editors

Notă biografică

Gardetti, Miguel Angel; Girón, María Eugenia

Descriere

This book profiles transformational individuals blazing a trail in the sustainable luxury business. It shows us that luxury products need not wreak destruction on the environment and the communities who manufacture them. There are entrepreneurs who are well motivated to break the rules and promote disruptive solutions.